ISLAMABAD: The much anticipated Food Fest Uzbekistan 2025 officially commenced here on Friday, bringing a vibrant celebration of Uzbek cuisine, culture and business collaboration.

Held at Centaurus Mall, the three-day festival was an initiative of the Plant Protection and Quarantine Agency of Uzbekistan.

According to a statement, the event aimed to strengthen ties between Uzbekistan and Pakistan through the universal language of food, offering a culinary journey into the rich and diverse gastronomic heritage of Uzbekistan.

“Recently, the leaders of Pakistan and Uzbekistan met and pledged to boost trade turnover from $400 million to $2 billion in the coming years. The food fest marks the first step toward achieving this goal. More than 20 Uzbek entrepreneurs are participating, showcasing approximately 2,000 products, including cheese, yoghurt and beans,” said the Ambassador of Uzbekistan, Alisher Tukhtaev.

“This is a valuable opportunity for establishing strong connections between businesses and governments. Uzbek entrepreneurs are eager to collaborate with their Pakistani counterparts,” said the Ambassador of Uzbekistan.

He emphasised the deep historical ties between the two nations, noting their shared religion, traditions, art, cuisine and values.

“Pakistan and Uzbekistan are strategic partners, and we must strengthen business links to expand trade between our countries,” he added.

Following the launch of direct flights to Lahore, the Uzbek government was now working to establish direct flights to Islamabad and Karachi, further enhancing connectivity and facilitating trade and tourism between the two nations, Alisher Tukhtaev told Dawn.

As the event coincides with the holy month of Ramazan, organisers acknowledged the fasting period and extended a special invitation to guests for a traditional Uzbek Iftar featuring authentic plov.

The festival will run for three days, concluding on Monday, and promises to be a celebration of shared heritage, economic opportunities, and the unifying power of food.

The opening ceremony was attended by diplomats, business leaders, and representatives from both nations.

Guests were warmly welcomed to explore Uzbekistan’s renowned culinary traditions, featuring iconic dishes such as samsa, lagman and the sweet delicacy chak-chak.

More than just a showcase of flavours, the festival provided a glimpse into the country’s centuries-old traditions, reflecting its hospitality and vibrant history.

Ambassador Alisher Tukhtaev, gave special recognition to Sardar Yasir, CEO of Centaurus Mall, for his support in hosting the event.

Highlighting the significance of cultural and trade exchanges, organisers encouraged Pakistani businesses to engage with Uzbek food industry representatives.

With over 15 prominent Uzbek companies participating, the festival offered an opportunity for collaborations in sectors such as dairy, bakery, juices, meat, dry fruits and more.

The exhibition is expected to strengthen bilateral trade ties and expand market access for Uzbek agricultural products in Pakistan.

The Embassy of Uzbekistan extended an invitation to Pakistani entrepreneurs, particularly those involved in agriculture and food trade, to attend the event and explore new business opportunities.

Published in Dawn, March 15th, 2025