ISLAMABAD: To celebrate International Literacy Day, TikTok has launched #BookTok campaign in Pakistan to reignite the love for reading and encourage users to engage with the growing community of book lovers across the world, the social media platform has said in a statement.

The #BookTok community has been on TikTok for over two years, and saw an initial boost in content during the Covid-19 lockdown in March 2020.

The statement added that with the campaign now going live in Pakistan, reading enthusiasts can join the global #BookTok community and engage with them to share their love for books and literature.

Users can share their content relating to books, reading and writing using #BookTok.

“#BookTok will also serve as a hub to celebrate Pakistan’s rich literature and to share poetry, landmark novels, and classic tales from prominent writers and poets in Urdu and other regional languages with TikTok communities across the world.”

Published in Dawn, September 10th, 2022