DUBAI: The shopping-loving city that is home to one of the world’s largest shopping malls wants to build one even bigger.

Dubai ruler Sheik Mohammed bin Rashid Al Maktoum has laid out plans for a sprawling real-estate project known as Mall of the World that will include the eight million square foot mall, a climate-controlled street network, a theme park covered during the scorching summer months and 100 hotels and serviced apartments.

Other attractions planned for the site include a cultural and theater district drawing inspiration from New York’s Broadway, shopping thoroughfares based on London’s Oxford Street and a “wellness district” meant to attract medical tourists.

“The growth in family and retail tourism underpins the need to enhance Dubai’s tourism infrastructure as soon as possible,” Sheik Mohammed said in a statement announcing the project on Saturday.

“This project complements our plans to transform Dubai into a cultural, tourist and economic hub for the two billion people living in the region around us — and we are determined to achieve our vision.

“Dubai Holding, a conglomerate controlled by the emirate’s ruler, is developing the complex. It gave no details on the cost or the completion date.

The complex will be built near the Mall of the Emirates, which boasts an indoor ski slope, and a short drive from the Burj Khalifa, the world’s tallest tower, and the adjacent Dubai Mall.

That shopping centre is currently the emirate’s largest and has attractions including a dinosaur skeleton, an indoor ice skating rink and a multistory aquarium.

Dubai has long used high-profile, big-ticket real estate projects to drive economic growth and establish itself as an international tourist destination. Its ambitions were slowed significantly with a crippling financial crisis that came to a head in 2009, forcing the delay or cancellation of some of the most outlandish projects.

Published in Dawn, July 7th, 2014

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