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Nation of foodies: Foodpanda launches digital pizza festival

Updated Nov 26, 2014 12:55pm

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Supreme Pizza. - Photo credit: weheartit.com
Supreme Pizza. - Photo credit: weheartit.com

In a country like Pakistan, our sources of entertainment are expanding but still limited. What seems to be the most popular choice for entertainment is dining out. As a nation that spends 47.7 per cent of its income on food, we are clearly a country of foodies.

However, as online food ordering websites and applications like Foodpanda.pk offer discounts up to 50 per cent, more and more people are likely to get food delivered to their doorsteps as well.

Out of all the different kinds of cuisines available, Pizza belonging to the Italian cuisine seems to be the most popular. Pakistan's food industry has come a long way from a time when there was only Pizza Hut catering to that demand. Now, there are hundreds of restaurants offering various kinds of pizza, from crispy thin crust to fluffy pan crust as well as gourmet flatbread pizzas. You don't have to settle for the chicken tikka anymore - the options for toppings are endless.

Read: Xanders, Pantry, Espresso or DelFrio: Who makes the best pizza?

It's no surprise that Foodpanda had launched their Great Nationwide Pizza Festival on November 25 (yesterday). Foodpanda has had four such food festivals in the past, the first of which was the Great Karachi Pizza Festival that happened on September 30.

Zurrain Farhan, Brand Manager for 14th Street Pizza, said: "The response of the first Pizza festival was amazing. The people of Pakistan love pizza as this is easy, convenient and casual."

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According to a report, Karachi is the city that loves pizza the most. Foodpanda rep Sara Qazi, revealed that approximately 60 per cent of the orders they get daily in Karachi is for pizza. The same report specifies the preferred toppings chosen by Pakistanis are Chicken Tikka, Extra Cheese, Pepperoni, Hot & Spicy and Veggie.

Even though the festival was only restricted to Karachi, just the buzz alone influenced Islamabad and Lahore which showed a one per cent increase in pizza orders during those hours.

Based on the response to the Karachi pizza festival, which resulted in 6.5 times increase in pizza orders in Karachi, the company plans on going nationwide with the same mechanics.

The digital festival was launched yesterday for pre-orders at 10am until 2am. Participating restaurants included Domino’s, 14th Street Pizza, Pizza Point, Broadway Pizza and etc.

Other such festivals hosted by Foodpanda include Great Fast food Festival, Desi Food Festival and the Great Chinese Festival and stats conveyed it increased Chinese orders 18.3 times in Karachi, 19 times in Lahore and 5.2 times in Islamabad, which is a monumental number since Chinese food isn't an immensely popular choice on average.

Although in the last few years, we have seen an increase in pizza places providing authentic large New York style pizzas, there is still no restaurant that offers a traditional Chicago deep dish pizza. Also, restaurateurs tend to try to appeal too much to the local palette by making everything from the sauce to the marinade on the meat on the pizza, spicy. While we are used to eating food with some heat, a Neapolitan pizza, which is just that, would be refreshing to taste.

Even as the trend for healthy eating flourishes with places like Eatfit and Evergreen offering calorie-friendly options, it is obvious that the love this nation has for pizza is eternal.

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Comments (7) Closed



Abbas Ali Nov 26, 2014 12:24pm

I find the heading and the caption below the snapshot disturbing.
According to finance minister 40% of the population is living below the poverty line.
How can we be classified as the nation of foodies? Overall the caloric consumption is also not upto the mark. Heading is true for top 5% of the population.

Saad Nov 26, 2014 01:05pm

Too bad 25th of november is gone and the festival is over.

Mansoor Nov 26, 2014 01:44pm

"As a nation that spends 47.7 per cent of its income on food" Oh look, someone's finally about to address the issue of a possible famine in the country due to low income and rising prices of food.

"Pakistan's food industry has come a long way from a time when there was only Pizza Hut catering to that demand." What the...

"Based on the response to the Karachi pizza festival, which resulted in 6.5 times increase in pizza orders in Karachi" What is this where's the analysis on how dangerous it is that we spend half our income on food?!

"Even as the trend for healthy eating flourishes with places like Eatfit and Evergreen offering calorie-friendly options, it is obvious that the love this nation has for pizza is eternal." Are you kidding me?!

Is this some kind of a cruel joke? While residents of DHA and Clifton may love their Pizzas, there's a huge population outside of Defence that doesn't spend half their income on food out of choice. That's because they can barely afford daal moong and gobi, let alone pizza. The study cited in the beginning points out how dangerous that can be. But the article doesn't ponder over poverty. Oh no. Forget that high expenditure on food and malnutrition go hand in hand, lets write about Clifton and DHA's obsession with Pizza. How can one be so apathetic? Has the writer even gone through the study?

This really puts people's priorities into perspective, Sheltered elitists don't care what becomes of people outside of their social circle. They'd just rather turn a blind eye and cite a startling study in context to a light piece on Pizza popularity.

Shenan Nov 26, 2014 02:23pm

Lol... Quite a faux pas there... Pakistanis don't spend 50% upwards of their income on food because they're foodies.. It's because incomes are so low that the majority of a household's income is spent on simply getting by...

Harsh Nov 26, 2014 02:53pm

A country which spends majority of its income on food is an impoverished country, not a country of foodies. What kind of education you have in Pak?

annonymous Nov 27, 2014 03:23pm

sorry to break it to you but spending half your money on food doesnt mean we're foodies. It means we need help.

Imad Qureshi Nov 27, 2014 10:13pm

Poor countries spend majority of the income on food not because they are food junkies but because most poor people cannot afford anything other than food. In rich countries, average income spent on food is around 10% whereas in poor countries average income spent on food is around 90% (because their income is too low).