KARACHI: More than 13,000 Pakistani channels on YouTube have crossed the mark of 100,000 subscribers.
According to Google Pakistan, there are more than 95,000 Pakistani channels which have crossed the 10,000-subscriber milestone and over 1,000 Pakistani channels have achieved the coveted one-million-subscriber mark.
It said over 60 per cent of watch time for Pakistani content comes from viewers outside Pakistan.
“What we’re seeing from Pakistani creators go far beyond producing content for a local audience,” said Google official Farhan Qureshi. “They’re crafting stories, perspectives and entertainment that resonate with people across continents, redefining what it means to be a global content creator.”
About diversity of the content emerging from Pakistan, it said creators are producing everything from gripping dramas and culinary adventures to insightful podcasts, fashion and lifestyle content, educational explainers, documentaries and tech reviews.
With the expansion of Connected TV viewership, established creators are crafting longer, high-production episodic content that rivals traditional television. There are game shows, cooking shows, food reviews, drama reviews, travel shows, fashion reviews, consumer guidance shows about clothing and cosmetics, shows for the automotive community, shows for sports enthusiasts and what not?
Besides, there is educational content, thoughtful video essays that break down complex topics, exploring business ideas, meaningful conversations in the form of interviews.
This content explosion represents more than entertainment — it’s economic empowerment, cultural exchange and creative entrepreneurship rolled into one dynamic platform. Pakistani creators are turning their passion into professions, their audiences into communities, and their content into a bridge between Pakistan and the world.
Published in Dawn, December 16th, 2025
