RAWALPINDI: Pakis­tan International Airlines (PIA) and Funadiq Travel & Tourism Services, the official marketing representative of the Saudi Tourism Authority in Pakistan, have signed a memorandum of understanding (MoU) to boost tourism and air travel between Pakistan and Saudi Arabia.

A spokesman for PIA said on Monday that the partnership aims to promote Saudi Arabia as a top tourist destination for Pakistani travelers thro­ugh joint marketing initiatives, co-branded travel packages, and sustainable tourism practices.

The collaboration also supports the broader objectives of Saudi Arabia’s Vision 2030.

Speaking at the signing ceremony, PIA CEO Amir Hayat said: “This partnership reflects PIA’s commitment to providing enhanced travel experiences for our passengers. By working with Funadiq and the Saudi Tourism Authority, we aim to make travel between Pakistan and Saudi Arabia more accessible and enjoyable for our customers.”

Funadiq’s CEO Mohammad Salman Arain said: “We are thrilled to join hands with PIA in promoting Saudi Arabia as a world-class destination. Together, we will ensure that Pakistani tourists enjoy seamless travel experiences while exploring the rich cultural and historical heritage of Saudi Arabia.”

Published in Dawn, September 24th, 2024

Follow Dawn Business on Twitter, LinkedIn, Instagram and Facebook for insights on business, finance and tech from Pakistan and across the world.

Opinion

Editorial

Conciliatory approach
Updated 15 Oct, 2024

Conciliatory approach

Pakistan can only move forward when disillusioned segments of society are given their constitutional rights.
PCB mess
15 Oct, 2024

PCB mess

PAKISTAN cricket is in a state of turmoil — all the way from the boardroom to the field. Several decisions have...
Police brutality
15 Oct, 2024

Police brutality

IS our police leadership so devoid of ideas that cracking down on unarmed civilians is their only means of ...
SCO summit
Updated 14 Oct, 2024

SCO summit

All quarters, including political parties, must ensure that no hurdles are placed in the way of the SCO summit.
Not the answer
14 Oct, 2024

Not the answer

THE recent report from Justice Project Pakistan shows how urgently Pakistan needs to rethink its use of the death...
Foul killing
14 Oct, 2024

Foul killing

THE chasm between the powerful and the vulnerable, coupled with radicalisation within law enforcement, has turned...