England tour a jackpot for PCB media managers

Published June 24, 2016
Pakistan cricket team players pose for photographs at the National Cricket Academy in Lahore on June 18, 2016 ahead of the team’s departure for London. — AFP/File
Pakistan cricket team players pose for photographs at the National Cricket Academy in Lahore on June 18, 2016 ahead of the team’s departure for London. — AFP/File

KARACHI: In a surprising move, the Pakistan Cricket Board (PCB) has decided to send four media managers for England tour, one of whom will be entrusted solely with social media, Dawn has learnt.

Agha Akbar, who was the only media manager accompanying the team since the New Zealand tour in January, will now have Raza Kitchlew and Amjad Bhatti sharing the workload.

The fourth person in the media team, Aun Zaidi, will be solely dedicated for social media coverage.

Read: PCB’s coming of age

“The idea is to give maximum exposure to media managers as it is a big tour,” the sources told Dawn.

But noted cricket writer Jarrod Kimber, who tweeted on the issue earlier in the day, took a tongue-in-cheek shot at the move, calling it “informed media rotation” and a “way forward”.

“Pakistan has [four] different media managers for this tour. Informed media rotation is the way forward,” Kimber wrote on his official Twitter account.

Read: ‘Role of PCB high-ups also needs to be scrutinised for steering Pakistan out of crisis’

Incidentally, Raza Kitchlew was in India during the recent World T20 on International Cricket Council deputation, acting as one of its several media managers.

Pakistan team is in England for a full-fledged tour that comprises four Tests, five One-day Internationals and a Twenty20 International.

The tour starts off with the first Test in Lord’s on July 14.

Published in Dawn, June 24th, 2016

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