Cover of the comScore report pictured above. — Courtesy Photo
Cover of the comScore report pictured above. — Courtesy Photo

Mumbai, 22 Aug, 2013 – comScore Inc. (NASDAQ: SCOR), a leader in digital measurement and analytics released the ‘2013 India Digital Future in Focus’ report.

The report provides a comprehensive overview of the Indian market and identifies the prevailing trends in web usage, online video, social networking and online advertising that are defining the Indian online landscape.

comScore's press release stated that key highlights from the report include:

At 73.9 million home and work internet users, the Indian online population currently ranks as the 3rd largest in the world after China and the US

With 75 per cent of its internet users under the age of 35, India has the youngest skewing online population among BRIC countries.

Across all age and gender groups, Women between the ages of 35-44 are the heaviest internet users in the Indian market.

The Indian blogging audience grew 48 per cent in the past year to 36 million visitors while 26 per cent of category traffic comes from mobile phones and tablets.

54 million internet users in india watched online videos on the computer, representing a 27 per cent increase over the past year.

Published Aug 27, 2013 12:06pm

More From This Section

Comments (4) (Closed)


Ravi Ingale from Pune
Aug 27, 2013 02:34pm

In my village (Central India, Vidarbha) some people under 20 are not SSC passed but they can fill their Mobile phone bill by Internet.

ANIL
Aug 28, 2013 11:08am

I don't remember when i last visited my bank. All the banking work can be done on the laptop.

Taha Lateef
Aug 28, 2013 02:34pm

Good to hear about such news. Anything that saves time and leaves more time for productive work and enjoying your life with your friends and family is always welcome.

kuldeep patil
Aug 30, 2013 02:56pm

I dont go to rail\bus stations I book my tickets sitting in home\office... I dont remember when I had visited bank but doing frequent transactions on online..