Cover of the comScore report pictured above. — Courtesy Photo
The report provides a comprehensive overview of the Indian market and identifies the prevailing trends in web usage, online video, social networking and online advertising that are defining the Indian online landscape.
comScore's press release stated that key highlights from the report include:
At 73.9 million home and work internet users, the Indian online population currently ranks as the 3rd largest in the world after China and the US
With 75 per cent of its internet users under the age of 35, India has the youngest skewing online population among BRIC countries.
Across all age and gender groups, Women between the ages of 35-44 are the heaviest internet users in the Indian market.
The Indian blogging audience grew 48 per cent in the past year to 36 million visitors while 26 per cent of category traffic comes from mobile phones and tablets.
54 million internet users in india watched online videos on the computer, representing a 27 per cent increase over the past year.