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Indian online population now ranks as the 3rd largest in the world

Updated August 27, 2013
Cover of the comScore report pictured above. — Courtesy Photo
Cover of the comScore report pictured above. — Courtesy Photo

Mumbai, 22 Aug, 2013 – comScore Inc. (NASDAQ: SCOR), a leader in digital measurement and analytics released the ‘2013 India Digital Future in Focus’ report.

The report provides a comprehensive overview of the Indian market and identifies the prevailing trends in web usage, online video, social networking and online advertising that are defining the Indian online landscape.

comScore's press release stated that key highlights from the report include:

At 73.9 million home and work internet users, the Indian online population currently ranks as the 3rd largest in the world after China and the US

With 75 per cent of its internet users under the age of 35, India has the youngest skewing online population among BRIC countries.

Across all age and gender groups, Women between the ages of 35-44 are the heaviest internet users in the Indian market.

The Indian blogging audience grew 48 per cent in the past year to 36 million visitors while 26 per cent of category traffic comes from mobile phones and tablets.

54 million internet users in india watched online videos on the computer, representing a 27 per cent increase over the past year.