UNEMPLOYMENT is not merely an economic challenge; it’s a multifaceted issue that gives rise to numerous social problems, including hunger and poverty. Addressing unemployment is, therefore, pivotal not only for economic stability, but also for alleviating social issues and fostering a more equitable society.

When it comes to earning a livelihood, the need for novel approaches and concepts has never been more evident than what is the case in today’s dynamic world. Embracing change and being ready to be creative are pivotal in navigating both the challenges and the opportunities that lie ahead.

The digital era has opened doors to countless possibilities. Start-ups and businesses leveraging emerging technologies, such as artificial intelligence (AI), blockchain and augmented reality, are reshaping consumer experiences and business operations. These innovations not only enhance efficiency, but also pave the way for entirely new markets and industries.

Moreover, there are many innovative platforms in the country, offering personalised learning experiences, vocational training programmes addressing relevant skill gaps, and online tutoring services. One can make use

of such platforms and have a substantial impact on society at large. Additionally, the digital economy in Pakistan, fuelled by a growing internet user base, presents opportunities for e-commerce, fintech and digital services.

Platforms that facilitate e-commerce transactions, online marketplaces connecting local artisans to global consumers, and fintech solutions catering to the large unbanked population in the country are some of the avenues that the young should be looking to explore seriously in addition to taking the conventional approach to job-hunting.

Pakistan stands at the cusp of transformation, offering a myriad of opportunities for forward-looking entrepreneurs and freelancers. Embracing these digital platforms, fostering innovation, and addressing urban challenges can together pave the way for businesses that will not only thrive commercially, but will also contribute meaningfully to the nation’s development.

Minhal Abidi
Karachi

Published in Dawn, December 10th, 2023

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