SAN FRANCISCO: The latest leaps in artificial intelligence in everything from cars, robots to appliances will be on full display at the annual Consumer Electronics Show (CES) opening on Thursday in Las Vegas.
Forced by the pandemic to go virtual in 2021 and hybrid last year, tens of thousands of show-goers are hoping for a return to packed halls and rapid-fire deal-making that were long the hallmark of the annual gadget extravaganza.
“In 2022, it was a shadow of itself -empty halls, no meetings in hotel rooms,” Avi Greengart, an analyst at Techspotential said.
“Now, (we expect) crowds, trouble getting around and meetings behind closed doors — which is what a trade show is all about.” The CES show officially opens on Jan 5, but companies will begin to vie for the spotlight with the latest tech wizardry as early as Tuesday.
CES will be spread over more than 18 acres, from the sprawling Las Vegas Convention Centre to pavilions set up in parking lots. Ballrooms and banquet rooms across Sin City will be used to hustle up business.
With transportation now computing’s new frontier, next generation autos, trucks, boats, farm equipment, and even flying machines are expected to grab attention, according to analysts.
“It’s going to feel almost like you’re at an auto show,” said Kevan Yalowitz, head of platform strategy at Accenture.
More than ever, cars now come with operating systems so much like a smartphone or laptop computer, Accenture expects that by 2040 about 40 percent of vehicles on the road will need software updated remotely.
And with connected cars come apps and online entertainment as developers battle to grab passenger attention with streaming or shopping services on board. Electric vehicles enhanced with artificial intelligence will also be on display “in a big way,” Greengart said. “What has really been the buzz is personalized flying machines,” said independent tech analyst Rob Enderle. “Basically, they are human-carrying drones.”
Led by Zuckerberg’s Meta, immersive virtual world’s referred to as the metaverse are seen by some as the future of the ever-evolving internet, despite widespread criticism that the billionaire CEO is over-investing in an unproven sector.
After being a major theme at CES last year, virtual reality headgear aimed at transporting people to the metaverse are expected to again to figure prominently.
Formerly known as Facebook, Meta will be allowing selected guests to try its latest Oculus Quest virtual reality headset, trying to persuade doubters that the company’s pivot to the metaverse was the right one.
Gadgets or services pitched as being part of the next-generation of the internet — or “Web 3” — are also expected to include mixed reality gear as well as blockchain technology and NFTs.
Web 3 promises a more decentralised internet where tech giants, big business or governments no longer hold all the keys to life online.
“The idea of how we are going to connect is going to be part of the big trend at CES,” said Creative Strategies analyst Carolina Milanesi.
Published in Dawn, January 3rd, 2023