KARACHI: Dine Brands Global has announced a deal with Gerry’s Group, a Pakistan-based logistics, food and beverage group, to open 19 IHOP restaurants in Pakistan over the next nine years.

The first location is expected to open in Karachi by the end of 2019.

The deal calls for 19 IHOP locations throughout the country over the next nine years, nine of which will be franchised by the Gerry’s Group with the other ten sub-franchised.

Dine Brands Global Chief Executive Officer Steve Joyce said that, “Key to our international strategy is identifying and entering new markets, such as Pakistan, that have a rapidly growing economy”.

“We are delighted to be bringing the world famous American IHOP experience to our country and to our portfolio of successful companies,” said Akram Wali Muhammad, Managing Director for Gerry’s Group.

Gerry’s Group operates 40 Costa Coffee locations in the United Kingdom.

Published in Dawn, March 19th, 2019