Facebook working on long-sought 'dislike' button

Published September 16, 2015
"Probably hundreds of people have asked about this, and today is a special day because today is the day where I actually get to say we are working on it and are very close to shipping a test of it," Zuckerberg said. — AP
"Probably hundreds of people have asked about this, and today is a special day because today is the day where I actually get to say we are working on it and are very close to shipping a test of it," Zuckerberg said. — AP

SAN FRANCISCO: Facebook, pressed for years by users to add a "dislike" button, announced Tuesday it was working on the feature and will be testing it soon.

"We've finally heard you," CEO and founder Mark Zuckerberg told a public town hall meeting in Facebook's home-town of Menlo Park, California.

A question submitted online by a user asked the oft-repeated question of why there were no buttons along the lines of "I'm sorry", "interesting" or "dislike" in addition to the classic thumbs-up "like" button, through which users show their support for posts by friends, stars and brands on the social network.

"Probably hundreds of people have asked about this, and today is a special day because today is the day where I actually get to say we are working on it and are very close to shipping a test of it," Zuckerberg said.

"It took us a while to get here... because we don't want to turn Facebook into a forum where people are voting up or down on people's posts. That doesn't seem like the kind of community that we want to create."

He said he understood that it was awkward to click "like" on a post about events such as a death in the family or the current refugee crisis and that there should be a better way for users to "express that they understand and that they relate to you".

"We've been working on this for a while, actually. It's surprisingly complicated to make," Zuckerberg added.

"But we have an idea that we think we're getting ready to test soon, and depending on how that goes, we'll roll it out more broadly."

Also read: Indian PM Modi to visit Facebook HQ on Sept 27

Follow Dawn Business on Twitter, LinkedIn, Instagram and Facebook for insights on business, finance and tech from Pakistan and across the world.

Opinion

Editorial

Hasty transition
Updated 05 May, 2024

Hasty transition

Ostensibly, the aim is to exert greater control over social media and to gain more power to crack down on activists, dissidents and journalists.
One small step…
05 May, 2024

One small step…

THERE is some good news for the nation from the heavens above. On Friday, Pakistan managed to dispatch a lunar...
Not out of the woods
05 May, 2024

Not out of the woods

PAKISTAN’S economic vitals might be showing some signs of improvement, but the country is not yet out of danger....
Rigging claims
Updated 04 May, 2024

Rigging claims

The PTI’s allegations are not new; most elections in Pakistan have been controversial, and it is almost a given that results will be challenged by the losing side.
Gaza’s wasteland
04 May, 2024

Gaza’s wasteland

SINCE the start of hostilities on Oct 7, Israel has put in ceaseless efforts to depopulate Gaza, and make the Strip...
Housing scams
04 May, 2024

Housing scams

THE story of illegal housing schemes in Punjab is the story of greed, corruption and plunder. Major players in these...