Adidas sees profits

FRANKFURT: Germany’s Adidas said on Wednesday it expects the World Cup football championships in Brazil to boost earnings between 830 million and 930m euros this year.—AFP

Our readers are at the heart of everything we do.
Do you have a thought to share or a way we can improve? We’d love to hear it. Reach out to us at feedback@dawn.com.

Newspaper

Cotton crisis spurs import surge

Situationer: Is Pakistan ready for ‘the charge’?

Weekly inflation hits 14.47pc

Branded Content

Why investors who know Lahore are looking closely at Alif Holdings’ 20 Canal Residence

20 Canal Residence: Where prestige meets income.

Mirchawala’s launches exclusive ACCA degree pathway with University of Greenwich, London

Mirchawala’s ACCA students can now earn a globally recognised online Bachelor’s degree from the University of Greenwich after completing 9 ACCA papers.

FaisalTown Group brings worldwide honour to Pakistan with two wins at International Asia Pacific Property Awards 2026-2027

The awards celebrate excellence throughout the world across architecture, development, interior design and real estate.

Most Popular

Govt announces Eidul Azha holidays from May 26-28

UAE deportations issue referred to Senate panel

Govt orders solar backlog clearance

Actor Momina Iqbal seeks FIR against PML-N MPA over alleged blackmail and harassment

Hardening lines

FO says PM Shehbaz to visit China from May 23-26

CDF Asim Munir arrives in Iran as part of ongoing mediation efforts: ISPR

Govt reduces petrol, high-speed diesel prices by Rs6

Something coming: Here's what scientists know about a potential 'super' El Nino

Latest Stories

‘Clever and street-smart’: Police say Anmol did not employ anyone permanently

Traders’ coalition demands turnover tax be reduced to 0.5pc

France bans Israeli security minister Ben-Gvir from country

'Encouraging progress' made during CDF Munir's Tehran visit: ISPR

Saad Edhi arrives in Karachi after release from illegal Israeli detention

Haj pilgrim numbers surpass 2025 arrivals despite Middle East war

Opinion

Climate justice at home

Zeba Sathar

To build climate resilience, reducing vulnerability must form the core of our development agenda.

Updated 23 May, 2026

Five million SMEs; 2pc banked

Zafar Masud

23 May, 2026

‘Sunny moment’

Imran Ali

23 May, 2026

What Iran wants

Munizae Jahangir

22 May, 2026

Reconsidering assessments

Faisal Bari

Editorial

Updated 23 May, 2026

More stabilisation

The stabilisation achieved through painful growth compression steps could have been used as a platform for structural reforms.

23 May, 2026

Appalling tactics

IN Punjab, an encounter with the law can quickly turn deadly. Encouraged by a culture of ‘shoot first, ask...

23 May, 2026

Failed experiment

IT is going from bad to worse for Shan Masood and Pakistan. It is now seven successive Test defeats away from home;...

Updated 22 May, 2026

Hardening lines

Iranian suspicions about Pakistan’s close ties with Washington and Gulf states persist, while Pakistan remains uneasy over Tehran’s growing engagement with India.

22 May, 2026