UMMAHAT ISLANDS: Saudi Arabia held its first fashion show featuring swimsuit models on Fri­day, an envelope-pushing step in a country where less than a decade ago women were required to wear body-covering abaya.

The poolside show featuring the work of Moroc­can designer Yasmina Qanzal included mostly one-piece suits in shades of red, beige and blue.

“It’s true that this country is very conservative, but we tried to show elegant swimsuits which represent the Arab world,” Qanzal said.

“When we came here, we understood that a swimsuit fashion show in Saudi Arabia is a historic moment, because it is the first time to have such event,” she said, adding it was “an honour” to be involved.

The show took place on the second day of the inaugural Red Sea Fashion Week at the St Regis Red Sea Resort, off Saudi Arabia’s western coast.

The resort is part of Red Sea Global, one of the so-called giga-projects at the heart of Saudi Arabia’s Vision 2030 social and economic reform programme overseen by Crown Prince Moham­med bin Salman.

Shouq Mohammed, a Syrian fashion influencer who attended Friday’s show, said it was not surprising given Saudi Arabia’s attempt to open up to the world and grow its fashion and tourism sectors.

“It’s the first time to have a swimsuit fashion show in Saudi Arabia, but why not? Seriously why not?” Mohammed said.

“It’s possible and we have it here.” Raphael Simacourbe, a French influencer who also attended on Friday, said there was nothing risque to his eyes but in the Saudi context it was a major achievement.

Published in Dawn, May 18th, 2024