THE ongoing horrific violence in Gaza, with its tragic toll on innocent lives, particularly children, has left the world watching in fear and despair. While global powers seem hesitant to intervene, individuals are taking action, sharing stories on social media to raise awareness about the atrocities and boycotting brands linked to Israel. This grassroots movement is commendable, with notable never-before-seen successes.

However, frustration arises from the silence of influential figures. The reason, unfortunately, is often clear: financial influence. Many influential voices are beholden to deep-pocketed corporations, and fear jeopardising their relationships with major brands associated with Israel.

This highlights the urgent need to break free from the colonial mindset that elevates Western interests above all others. We must question the established hierarchy that places the Oscars on a pedestal, deems Harvard University the pinnacle of education, and portrays the United States and Canada as the ultimate destinations.

Why do we not recognise and celebrate equivalent achievements in the East? Why do we not have our own globally recognised film awards, prestigious educational institutions, and desirable destinations?

The Muslim world possesses immense potential for greatness, which can be unlocked through unity and a shared vision. Qatar’s successful hosting of the Football World Cup, and Dubai’s trans- formation into a global hub demons-trate the power of leveraging our strengths to change the global narrative.

Muslim countries must prioritise public relations to overcome negative stereotypes and embrace their own identities. This is the only way to gain a meaningful voice on the global stage. Remaining reliant owing to Western support and validation will ensure our continued subordination. Our interests will never fully align with theirs, and true prosperity will remain elusive.

Embracing our own identity is a long and arduous process, but it is not insurmountable.

A crucial first step is to buy local and take pride in our products and services rather than clinging to the allure of foreign materials. This shift in mindset will be instrumental in breaking free from the colonial legacy that has burdened us for God knows how long.

M. Abdullah Qureshi
Karachi

Published in Dawn, January 15th, 2024