PESHAWAR: Tourism Promotion Services (Limited) Pakistan, the owners and managers of Serena Hotels in Pakistan, has announced the takeover of Pearl Continental Hotel, Peshawar, which is the ninth Serena Hotels’ property in the country.

The addition of Serena Hotels in Peshawar, the oldest city of Pakistan with a rich cultural heritage, will not only help in extending the tourist circuit in the province, but will also allow regional connectivity for tourists and business travellers through its vast portfolio of hotels in Islamabad, Peshawar, Kabul and Dushanbe. The Hotel shall serve as a gateway to Central Asia, taking the brand portfolio to a whole new level.

Serena Hotels, a brand associated with unique destinations globally, will be refurbishing the centrally-located hotel building as all Serena Hotel properties’ stand as a reflection of its brand values.

The company intends to exploit the untapped, rich potential in the tourism sector of Khyber Pakhtunkhwa.

This will be the second Serena Hotel in Khyber Pakhtunkhwa after the Swat Serena Hotel, enabling the brand to connect the diverse tourist communities to the rustic areas of the province.

The upgradation of the Peshawar Serena Hotel, including the new construction, will enhance the quality and comfort of the guestrooms, restaurants, banqueting and meeting rooms, public areas and Maisha Spa and Health Club. The company has training plans for its associates to ensure service delivery, bringing it in line with the Serena Hotels’ standards.

Published in Dawn, December 14th, 2022