China's biggest e-commerce company, Alibaba Group, broke into the Pakistani market on Tuesday by fully acquiring the Daraz Group.

"With the acquisition, Daraz will be able to leverage Alibaba’s leadership and experience in technology, online commerce, mobile payment and logistics to drive further growth in the five South Asian markets that have a combined population of over 460 million, 60% of which are under the age of 35," said a press release issued by Daraz.

Founded in Pakistan in 2012, Daraz has since expanded in Bangladesh, Myanmar, Sri Lanka and Nepal. It will continue to operate under the same brand, said the press release.

Hailing the move, Daraz Co-CEOs Bjarke Mikkelsen and Jonathan Doerr said that there is still a long way to go on the e-commerce journey. "We have still only scratched the surface of the potential," they said.

Daniel Zhang, CEO of Alibaba Group, said: "Together with Daraz, we can now empower entrepreneurs to better serve consumers in the region through our technology and expertise. In Daraz, we found a great team that espouses our values and believes that a technology-enabled commerce ecosystem will play a critical role in driving the long term economic development in South Asia."

The Alibaba group has been for some time trying to enter the Pakistani market. Last year, it signed a memorandum of understanding (MoU) with the Ministry of Commerce and had been in talks with Daraz since at least earlier this year.

Opinion

Editorial

Taliban anniversary
15 Aug, 2022

Taliban anniversary

A YEAR ago on this day, the Afghan Taliban rolled into Kabul as the Western-backed government fell like a house of...
Extreme measures
Updated 15 Aug, 2022

Extreme measures

Government has overreacted to a degree that has given ammunition to the PTI to accuse it of ‘fascism’.
A depraved society
15 Aug, 2022

A depraved society

IF the extent of sexual violence against women and children is any measure of a society’s moral degradation, then ...
Taking stock
Updated 14 Aug, 2022

Taking stock

There are numerous reasons behind our predicament, and many of our wounds are self-inflicted.
Medicine in short supply
14 Aug, 2022

Medicine in short supply

THAT rising import prices of pharmaceutical raw materials and increasing production costs of manufacturers have...
Police excesses
Updated 13 Aug, 2022

Police excesses

Crass thuggery and victimisation of ordinary citizens are unlikely to earn govt plaudits from any quarter.