DAWN deserves all praise for publishing a well-researched and documented history of advertising in Pakistan in its supplement of March 31. It will serve as an encyclopedia for the present and future generations.

However there is a grave factual error in the article on State Life titled ‘Brand odyssey’ (page 66). The writer, an officer on deputation from the government, has wrongly stated that the “the third unit, C, was in East Pakistan.” To put the record straight, the life insurance business of the insurers was integrated into three Beema Units — A, B and C.

Each unit comprised the life insurance business of one of the companies as mentioned in Regulation 8 of the State Life Insurance Corporation (General) Regulations 1972.

East Pakistan had become Bangladesh at that point of time.

The C Beema Unit comprised the life insurance business of the Eastern Federal Union Insurance company and was not in East Pakistan as stated by the writer.

Asim S.M. Khan
(Retired) Divisional Head and
Secretary, Board of Directors
Karachi

Published in Dawn, April 27th, 2018