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Advertise with DAWN

June 30, 2017

Welcome to DAWN.COM

For Marketing/Advertising Online enquiries:

Mr. Adnan Qureshi
Senior Assistant Manager – Marketing (Karachi)

Ms. Mubashra Hadi
Assistant Manager Marketing (Islamabad)

Ms. Iram Ashraf
Sr. Marketing Executive (Lahore)

Advertising Opportunities

DAWN.COM is now designed to offer highly result-driven advertising programs to satisfy any consumer need. Our homepage is the gateway to DAWN.COM’s broad range of prime and unmatched news content. Our expanding audience of affluent users turns to DAWN.COM for up–to–the-minute breaking news coverage as well as reports and analyses.

Our innovative advertising options offer premium exposure to a high purchasing-power audience on the internet. We offer content that is highly engaging and relevant to users, giving advertisers the ability to market their brand to a highly targeted audience.

Standard Advertising Units

DAWN.COM gives you the flexibility to create a high-impact advertising campaign with standard and rich media formats that is right for your marketing efforts. This flexibility can be ascertained by combining a variety of advertising units, to help you build a strong advertising campaign that reaches your target markets and objectives with a powerful advertising platform on the web.

Ad types and specifications

All available advertising placements follow the guidelines and best practices of the Interactive Advertising Bureau.

DAWN.COM online units:

Homepage & ROS

Dimensions: 120×600 pixels
Maximum File Size: 40k
Rich Media Enabled
IAB Compliant
Homepage and ROS

Medium Rectangle
Dimensions: 300×250 pixels
Maximum File Size: 40k
Rich Media Enabled
IAB Compliant
Homepage and ROS

Dimensions: 728x90 pixels
Maximum File Size: 50k
IAB Compliant
Homepage and ROS

Section Sponsorship

A range of sponsorship packages are available. To find out more please contact the sales team.

Homepage and site Takeover (Roadblocks)

Take-over of varying degrees of the homepage of DAWN.COM is also available. To find out more please contact the sales team.

Creative Formats

We accept creative files in these formats:

  • GIF static image (.gif)
  • GIF animated image (.gif)
  • JPEG image (.jpg)
  • Flash movie (.swf)

Rich Media

We also accept other innovative Rich Media creative as per IAB standard guidelines. For details on the following creative formats and guidelines, please contact the sales team. Our Rich Media options include Video, Audio, Flash Creatives and Sponsor Content (see below).


  • Ads must be distinguishable from editorial content.
  • Creatives must have a dark colored border (1 pixel minimum)


  • Advertiser is responsible for all standard banner creative and rich media fees
  • Advertisers are held accountable for all ad content

Sponsor Content

We have a dedicated page on Sponsor Content

We reserve the right to suspend and/or terminate advertising campaigns that do not follow our guidelines. Rates and standards are subject to change without advance notice.

Please notify us of any violation of our interactive advertising standards.