Studio logos that appear in movie titles might feel rudimentary but they tell a story of their own. Take, for example, The Great Wall — a monster movie starring Matt Damon set in the past when the world had yet to discover gunpowder.
Before the first frame fades in, we see four logos: Le Vision, Legendary East, Atlas Entertainment and the China Film Group. Three of these four film companies are Chinese — and their partnership makes The Great Wall one of the most evident, big budget Hollywood-China co-productions in the last few years.
To the average viewer it may not mean much other than Damon (and about five or six other actors) surrounded by a lot of Chinese talent in dusty locations. However, to the China Film Group — the dominant state-owned film distribution company — this over-emphasis on China is a blunt prerequisite.
Although The Great Wall — produced at 150 million dollars — was a critical and commercial failure (it tallied 330 million dollars worldwide with a mere 45 million dollars in North America), the movie speaks volumes for the exponentially-growing Chinese film market, where it made 170 million dollars.
Hollywood-China co-productions have been in a state of gradual build-up during the last decade
It is one of the select international films passed by the Chinese censor board. Privileged others include some ‘blockbusters’ as well as Warcraft and Independence Day: Resurgence — both of which failed in the US but did excellent business in China.
The Chinese film market’s recent success story is similar to Pakistan’s — at least superficially. Both markets opened themselves to international distributors who saw them as a source of revenue [to us it is India; to China, Hollywood]. This led to the multiplex boom and sold-out signs at the ticket window.
In 2005, China had 4,400 cinema screens. Today, they have over 41,000 (10,000 screens alone were added last year). China’s box-office collections rose from less than one billion Yuan in 2003 to 41 billion Yuan in 2016.
Talking to Icon in a detailed interview over phone, Variety’s Patrick Frater says that the Hollywood-China connection has been in a state of gradual build-up during the last decade.
“The industry has gone from miniscule to the second largest in the world, to overtaking India and Japan,” Frater stresses. “Anyone who is making expensive Hollywood movies would take notice,” he adds.
The idea is simple to grasp: strategically acquire entertainment businesses worldwide, open doors to promote China in a nationalistic and nonpolitical way, and only allow co-financed movies that utilise Chinese talent and a handful of Hollywood productions.
“Hollywood being a studio and an economic system has become much more involved with China [today], and at the same time the latter has become much richer as a producer.”
“Aside from the glamourous aspect, Hollywood is the only industry — with the possible exception of India — where you have global distribution and industrialisation on such a huge scale. And that makes it an attractive investment to corporate investors,” Frater explains.
“(Chinese investors) are not going to make a five-million-dollar investment here and there, because it will be too small for them.”
Frater also thinks that producers need to understand China first. “China is becoming middle-class, urbanised. [Its] people bought the house, they’ve bought the car, what would they be spending on next? Leisure [and in effect movies] and healthcare?”
Most of the current media outlets in China are recent boomers. Almost all of them are subsidiaries of billion-dollar conglomerates that produce a variety of consumer services from pharma to automotive manufacturing.
“Alibaba Pictures [one of the key players today] is a multibillion-dollar company,” Frater asserts. “They have financial power which allows them to go out, and that’s what they’ve been doing for the last two years.”
The basic idea is quite simple to grasp: strategically acquire entertainment businesses worldwide, open doors to promote China in a nationalistic and nonpolitical way, and only allow co-financed movies that utilise Chinese talent and a handful of well-known Hollywood productions into the country.
“I think that’s the quickest route to getting global insurance [on its productions],” Frater says.
To date, Chinese mega-corporation Dalian Wanda Group has bought AMC Theatres and Carmike Cinemas (for 2.6 billion and 1.2 billion dollars, respectively), making them the biggest cinema chain in the US.
The group has also bought Legendary Entertainment — producers of The Great Wall, Jurassic World, Batman V Superman, Pacific Rim, and Godzilla among other tent-poles — for 3.5 billion dollars, as well as the TV giant Dick Clark Productions for one billion dollars [the latter produces the Golden Globes].
Other buy-ups include Voltage Pictures (by Anhui Xinke, a metal trading company for 350 million dollars), STX Entertainment (Hony Capital), international distributors IM Global (Tang Media Partners, previously owned by India’s Reliance).
“Any Chinese investor looking for a quick return will find Hollywood a disappointment,” Frater says. “A lot of Chinese investors, outside of the film industry, have not committed to the time necessary to learn about screenwriting, animation production or return on investment. Hollywood films are often in development from two to 10 years — and that’s a standard turnaround [time]. This is when the stories are revised, re-written, re-written and re-written,” he adds.
Speaking about the creative aspects of co-productions, Chicago Tribune’s Chief Film Critic Michael J. Phillips tells Icon, “I think there are just so many crummy action movies coming out of America that end up making a lot of money that people don’t even know which movies to take as their guidance.”
For example, Phillips continues: “[The Great Wall] didn’t feel like the work of a distinctive, talented director — which [Zhang Yimou] is. I think it speaks to this question of whether or not the film actually lost sight of what it needed to do, because it was so concerned about appealing to a broader set of pre-requirements.
“There’s a tremendous amount of capital ready to finance these types of co-productions, [in The Great Wall’s case] and with all those talented writers, the producers needed to ask themselves that if audience has seen this before and how can they temporarily forget this fact,” Phillips adds.
“I think part of the problem has nothing to do with the Chinese-American financial alliances — it’s just that we are inhibited by this sort of digital effects fantasies in all sorts of stories every month now. [The movies] have a very hard time looking distinctive — they just look like the last five you’ve already seen,” he says.
“There is no pre-defined set of requirements that I know of. It’s basically common sense, based on a sense of what’s entertaining for both Chinese and global markets,” Ken Atchity, a veteran literary manager and Hollywood producer of films Life or Something Like It (starring Angelina Jolie) and Hysteria (Maggie Gyllenhaal), replies via email.
“[Film] development for China financing needs to be selective,” he writes. “Not everything works. Yes, having at least one Asian [preferably Chinese] talent element is good as we did for MEG which is now in post-production.”
MEG, an adaptation of Steve Alten’s 1997 novel about a monster shark, is directed by Jon Turteltaub (National Treasure), co-financed by three Chinese companies and distributed by Warner Bros. The movie stars Jason Statham, Ruby Rose and Li Bingbing.
A report by China Film Insider confirms that the adaptation “swapped out [the] California location for a Chinese coastline setting [and the change helped] bring China’s Gravity Pictures on as a co-producer and co-financier.”
Despite critical and aesthetic compromises already raising bumps in the road, Hollywood-China co-productions still have one more hurdle in its path: the US government’s anti-China policy.
“I don’t think there’s enough organisation on the government-versus-Hollywood front to make a dent in Hollywood’s sheer power to attract worldwide audiences. That power is based on audience demand and the worldwide audience is not demanding what the US government is thinking right now, or feeling, or tweeting,” replies Atchity via email.
Compared to Hollywood’s perpetually enthusiastic stance with international financiers — and its eternal outcry against the government — this issue seems to be a minor inconvenience. Any organisation or industry in the world loves money, especially if it’s free-flowing your way with slight caveats.
Published in Dawn, ICON, April 16th, 2017
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