The ICC full members are considering a proposal of a huge change to the current system of selling television rights, and will further discuss it during the annual ICC conference later this month at Edinburgh, ESPNCricinfo reported Sunday.

The proposal is aimed at giving member boards more value for their television rights in overseas markets, and is part of a larger transformation of the international cricket calendar.

If introduced, the proposal would give boards more control than broadcasters over the monetization of bilateral cricket series, along with its exposure and promotion abroad.

The proposal’s key point is that upon the end of the current cycle of television rights for each full member, the respective board will keep selling rights for its home territory and take the entire profit as it currently does.

However, the rights to telecast the series overseas will be placed in a common pool, where all members will put those rights.

A committee of Full members will then together sell these rights as bundles, and the revenue will be dispensed in certain percentages to the member boards.

For instance, if India is hosted by New Zealand, New Zealand Cricket will be able to sell television rights for the series’ broadcast domestically, but the rights for broadcast in the rest of the world in the common pool, which will already have other overseas broadcast rights, e.g. Sri Lanka’s tour of the West Indies or Australia’s tour of New Zealand.

If a broadcaster wants to purchase rights to a series to be broadcast in India, for example India vs. New Zealand, it will possibly have to purchase a bundle (similar to the way the ICC markets its own events in bundles) from the common pool, which also contains rights to another series, and the purchaser may have to broadcast that series as well in India.

The proposal would move away from the existing system, which enables the home board to sell rights (home, away or both) to a broadcaster, who can further sell the rights for markets abroad to other broadcasters.

This proposal, however, would see a committee of member board officials controlling the on-selling.

According to ESPNCricinfo, the England and Wales Cricket Board (ECB) made the proposal at the ICC Chief Executive Committee meeting in April.

Currently, a committee consisting of the ECB, Cricket South Africa (CSA), Cricket Australia (CA), New Zealand Cricket (NZC) and the Pakistan Cricket Board (PCB) is working on the proposal.

At the moment, the proposal is only a concept, and specifics of the exact process of bundles being made and sold are not yet formed.

However, the fundamental idea is that no board in the common pool should make less than it currently does from overseas broadcast rights, something that all five boards on the committee have agreed on.

The stance of the BCCI on the proposal will be a key aspect, and although they have been kept up to date on the proposal, their viewpoint is currently unknown.

Under the proposal, like other boards, the BCCI would keep control over revenue for the rights it sells within India, and may benefit by joining the common pool, for instance if rights in England for a West Indies tour of India brings them greater revenue than it currently does.

Nevertheless, it is understood that the committee aims to create a model that viable regardless of the BCCI’s co-operation.

The proposal is driven in part by the worry of some boards of an eventual fall in value of their broadcast revenues from bilateral series.

Some boards also feel that broadcasters have not obtained the full financial benefits of overseas rights in certain markets, such as the US, where digital rights are as yet untapped in cricket but a possibly fruitful option, and the model’s creators hope to better promote cricket in such markets.

The proposal is part of the larger revamping of international cricket that is currently under discussion, which also proposes a two-tier Test cricket system and a rolling format 13-team One-Day International league.

This committee of chief executives has been focusing on the commercial concerns regarding such an overhaul, while another committee has been examining the schedule and format changes required.

The objective is that every bilateral match or series will have some effect upon a league table, which the committee hopes will in theory give higher commercial value for any bilateral series, both in home markets and abroad.

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