As Sunday’s Pakistan-India world cup match was drawing to a close, something other than Misbah-ul-Haq’s valiant effort to save face was causing a stir on Twitter.

It all began when Rega Jha, Buzzfeed India’s 23-year-old editor, tweeted: “It's so sad that no matter who wins, Pakistanis will continue to be way hotter than us and we'll continue to be their ugly neighbours.”:

Jha's tweet immediately went viral and indignant Indian cricket fans trolled her incessantly. The majority of replies to her tweet were outraged denials of the above statement. Fellow tweet-ers were merciless in their attack on Jha, and responses ranged from the unbelievably mean-spirited to the plain hilarious:

And then there were a few people who kind of agreed with her sentiment:

Jha's comment, though probably made in jest, struck a nerve with Pakistanis and Indians as the relative hotness of either nation has long been a matter of heated debate. For every Deepika India spits out, Pakistan responds with a Mahira. The two countries are certainly neck and neck in the race for the hottest 'race' — if there can be such a contest when two populations are ethnically so much the same.

This guy definitely gave the matter some thought:

Though Jha's tweet quickly incited us-vs-them passion, some were quick to point out that this was a clever ploy on her part to get attention and direct traffic Buzzfeed's way. As Newscrunch.in points out, "The internationally acclaimed media site Buzzfeed, which has been struggling to find traction in India, found some social media success on Sunday after its editor Rega Jha tweeted saying Pakistanis were hot and Indians ugly."

Indeed, a few hours after her tweet, 'Rega Jha' was trending on Twitter in India. As commentary continued, a few twitterati called for a truce as the attacks on Jha were becoming increasingly personal and openly misogynistic:

If you haven't followed the debate closely yet, like this guy below, it's not too late to hop on the bandwagon.

Opinion

Editorial

16 Jan, 2022

Omicron threat

AS Pakistan grapples with the fifth coronavirus wave fuelled by the Omicron variant, the state must take timely...
Updated 16 Jan, 2022

Grim picture

There is much the govt can do to create an environment free of repression and coercion so that democracy is strengthened.
16 Jan, 2022

Larkana jail unrest

THAT Larkana Central Prison authorities had to resort to the excuse of “cleaning the jail” to shift 13 dangerous...
‘Mini-budget’ comes into force
Updated 15 Jan, 2022

‘Mini-budget’ comes into force

MANY in the PTI government must have swallowed their pride to get the two controversial bills — one withdrawing ...
15 Jan, 2022

CNG relief

THE Peshawar High Court has granted partial relief to CNG stations against a ban on their operations by the district...
15 Jan, 2022

Street crime in Karachi

WEDNESDAY once again brought home the dangers that lurk on the streets of Karachi. Armed men waylaid a car in which ...