KARACHI: The State Bank of Pakistan has initiated a nationwide “Go Cashless” campaign to promote digital payments and reduce reliance on cash transactions within cattle markets during the upcoming Eidul Azha.
This strategic initiative was officially launched on Monday in line with SBP’s goal of fostering digital financial inclusion throughout Pakistan. It will run until June 6, or on the eve of Eid.
In partnership with the banking industry, the campaign aims to streamline the sale and purchase of sacrificial animals nationwide in 54 designated cattle markets.
Following the success of last year’s digitalisation efforts, this year’s campaign seeks to expand digital adoption among market participants further.
Published in Dawn, May 20th, 2025