KARACHI: The State Bank of Pakistan has initiated a nationwide “Go Cashless” campaign to promote digital payments and reduce reliance on cash transactions within cattle markets during the upcoming Eidul Azha.

This strategic initiative was officially laun­ched on Monday in line with SBP’s goal of fostering digital financial incl­usion throughout Pak­i­­s­tan. It will run until June 6, or on the eve of Eid.

In partnership with the banking industry, the ca­­mpaign aims to streamli­­ne the sale and purchase of sacrificial animals nat­ionwide in 54 designated cattle markets.

Following the success of last year’s digitalisation efforts, this year’s campaign seeks to expand digital adoption among market participants further.

Published in Dawn, May 20th, 2025