Usman Siddiqui and Jawad Yousuf are two entrepreneurs who had a novel idea about a website for books in Pakistan. A few years ago they created The Readers Club; Pakistan's "first online library".
At the Reader's Club, members can borrow books online and have them delivered to their doorstep for reading pleasure on a regular basis.
A few years in they launched Kitabain.com which is a website for buying and selling books, that also allows you to do so from the comfort of your home, and from anywhere in Pakistan.
The duo have now ventured into audiobooks and have started recording books in Urdu, they plan on launching this soon. Watch the video to learn about their current websites as well as their latest idea.