SIALKOT The export-oriented surgical industry of Sialkot has been suffering from great financial loss of more than $800 million annually due to internal price wars among local surgical instrument manufacturers and exporters.

Exporters have been selling traditional and non-traditional surgical instruments worth $1 billion for $200 million only, causing a financial loss of worth $800 million to the industry.

Former chairman Surgical Instruments Manufacturers Association of Pakistan (SIMA) Aamir Riaz Bhinder told the reporters here Monday that this internal price war was proving lethal for the surgical industry.

He said in order to educate the Sialkot based surgical manufacturers and exporters about the bad impacts of internal price war an awareness campaign on the importance surgical industry should be launched.

He added joint efforts should be launched for saving the surgical industry from further financial crisis.

`SIMA is evolving a unanimous multi-phased strategy to curb the menace of this prolonged internal price war, besides, pulling out this industry from the persisting financial crisis`, he said.