Joint tourism push

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THE federal government’s plan to assume responsibility for seven roads spanning 464km across Gilgit-Baltistan is a welcome step towards improving access to one of Pakistan’s greatest tourism assets. The routes connect major destinations including Astore, Deosai, Skardu, Khaplu, Shigar and Naltar, and their rehabilitation and maintenance by the National Highway Authority could address a persistent weakness in GB’s tourism economy: unreliable connectivity. Landslides, flash floods, avalanches and glacial lake outburst floods frequently sever road links, stranding visitors and residents alike and disrupting travel plans. Better roads backed by federal funding can therefore do more than shorten journeys; they can make travel safer, more predictable and more attractive to tourists. Reliable access can also encourage longer stays and repeat visits. The proposed toll on visitors may also be reasonable if locals are exempt and the proceeds are transparently used for road upkeep and related infrastructure.

However, roads alone will not unlock GB’s tourism potential. The centre and the GB government should use this initiative as the basis for a broader, coordinated strategy covering resilient infrastructure, emergency response, telecommunications, sanitation, waste management and reliable information on weather and road conditions. Tourist growth must also be managed carefully to protect GB’s fragile mountain environment. Local hotel owners, transporters, guides and small businesses should be involved in planning so that tourism generates livelihoods for communities rather than merely adding congestion and environmental pressure. Islamabad can provide resources and national-level infrastructure capacity, while the GB administration brings local understanding of regional needs. The two should also work together to promote lesser-known destinations, easing pressure on established tourist centres. Coordinated investment, regulation and promotion can make GB a safer, more accessible and sustainable destination.

Published in Dawn, September 9th, 2026

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