ISLAMABAD: The Competition Commission of Pakistan (CCP) has stressed that a competitive automobile industry can deliver significant benefits to consumers and the economy, including lower prices, improved quality, greater choice, and enhanced export potential.

Unveiling a comprehensive report, “The Road to Fair Competition — A Study of Pakistan’s Automobile Industry”, the watchdog on Monday highlighted structural and regulatory challenges in the sector and recommended wide-ranging reforms, including a long-term policy roadmap, improved vehicle financing, and removal of regulatory distortions to foster competition and efficiency.

The commission expressed the hope that the study will inform policymakers, regulators, and industry stakeholders and support the development of a modern, competitive, and globally integrated automobile sector in Pakistan.

The automobile industry remains a cornerstone of Pakistan’s economy, contributing approximately 2.8 per cent to GDP and employing more than 215,000 people directly. As a key segment of Large-Scale Manufacturing, it plays an important role in industrial growth, technology transfer, and domestic value addition, particularly in the passenger car segment, including emerging electric vehicles.

The CCP study finds that despite successive policy interventions, the passenger car market remains concentrated in several engine categories due to high entry barriers, capital-intensive requirements, and regulatory complexities. While past protectionist policies helped establish domestic manufacturing, prolonged tariff protections and localisation measures have not consistently translated into competitive outcomes or export-led growth.

The report also highlights fragmentation in the regulatory framework, with overlapping institutional mandates and policy inconsistencies affecting investment and industry development.

Although previous auto policies aimed to increase localisation, attract new entrants, and promote exports, structural rigidities, policy reversals, and weak implementation limited their effectiveness.

To address affordability constraints and stimulate demand, the CCP has recommended expanding access to auto financing by reviewing restrictive financing limits and introducing targeted, subsidised schemes for first-time buyers in coordination with financial regulators.

The study emphasises the need for a predictable and coordinated transition to electric vehicles, noting that inadequate charging infrastructure, limited domestic production capacity, and reliance on fossil-fuel-based electricity remain key barriers.

Published in Dawn, March 3rd, 2026