A LOGO is a graphical representation of an organisation. It is used on letterheads, business cards, stationery, signboards, websites, and, most of all, in advertise-ments. Unfortunately, our officials and bureaucrats are unaware of the fact that logos are subject to the Pakistan Names and Emblems (Prevention of Unauthorised Use) Act, 1957.

A well-designed logo can help build brand recognition and loyalty. It can communicate organisation’s values and give a positive impression. A logo can also help people remember an organisation’s name and functions. A well-inspired logo grows with the organisation, and remains relevant over time.

Unfortunately, for the last over a decade, the Capital Development Authority (CDA) has randomly changed and introduced logos that have no relevance to the nature or functions of the organisation. One logo, many believe, was even plagiarised at the conceptual level.

The initial CDA logo had all the requisite components, and had been skilfully de-signed. It exuded aesthetics and authority, and was duly approved by the Cabinet Division in accordance with the Act of 1957. One can only hope that the CDA bosses will see to it that only the approved logo is used across the board.

Mohammad Zubair Qureshi
Islamabad

Published in Dawn, October 18th, 2024