KARACHI: DawnMedia has partnered with the World Wide Fund for Nature-Pakistan (WWF-Pakistan) on its climate change initiative ‘Breathe Pakistan’ for a “strategic collaboration aimed at tackling environmental challenges and promoting sustainable practices across Pakistan”.

Breathe Pakistan was launched earlier this month to mobilise citizens to incorporate environmental sustainability into their daily lives.

A statement issued by DawnMedia on Thursday said a signing ceremony was held at the group’s headquarters in Karachi, attended by WWF-Pakistan officials Commander (retired) Ghazi Salahuddin, Sindh and Balochistan regional head, and Rabia Tahir, communications director.

“The ceremony underscored the shared commitment of both organisations to work together for climate advocacy and ecological preservation,” it said.

The two organisations aimed to create a ripple effect through their collaboration that would “inspire individuals, corporations and communities to take action in the fight against climate change”, the statement said.

“DawnMedia has always taken an active role in promoting social and environmental causes and this partnership with WWF-Pakistan further strengthens its commitment to a sustainable future.”

The statement elaborated that the Breathe Pakistan campaign will include multiple initiatives, such as plantation drives, public awareness campaigns and collaborations with influencers and corporations to promote climate responsibility, while also raising awareness about the urgent need to address climate change.

“DawnMedia’s extensive traditional and digital platforms will play a key role in spreading the message of sustainability and environmental stewardship,” it concluded.

Published in Dawn, October 18th, 2024