Need to promote country’s rich heritage stressed

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ISLAMABAD: The International Conference on ‘Celebrating Pakistan’s Ancient Archeological and Civilizational Heritage’ concluded with a strong commitment to preserving and promoting the country’s rich heritage.

Organised by the Institute of Strategic Studies Islamabad (ISSI), the event brought together diplomats, cultural experts and academics, emphasising the global and national significance of Pakistan’s archaeological treasures.

A statement issued by ISSI said Foreign Secretary Amna Baloch, in her concluding address, expressed pride in Pakistan’s legacy, referencing ancient civilisations like the Indus Valley and Gandhara.

She underscored the relevance of these civilisations’ values of innovation, resilience and coexistence in today’s world.

The official called for a balanced approach to conservation and development, ensuring that Pakistan’s cultural assets are preserved for future generations.

She reaffirmed the Foreign Office’s commitment to collaborating with local and international partners in safeguarding this shared heritage.

The conference featured three insightful working sessions. The first session, titled ‘Journeying through Pakistan’s Ancient Treasures’ focused on the need for new archaeological expeditions and the restoration of monuments.

Speakers, including Dr Mohammad Hameed and Prof Ruth Young, highlighted the importance of heritage in shaping national pride and Pakistan’s global image.

In the second session, ‘Reflecting on Pakistan’s Rich Heritage’, Heba Hashmi and other speakers discussed preservation strategies, including digital heritage initiatives and climate change adaptation. They also highlighted the economic potential of conserving historical sites. The third session, ‘Building Bridges through Cultural Tourism’, emphasised the role of cultural and religious tourism in promoting Pakistan’s heritage.

Speakers like Ambassador Asim Iftikhar Ahmed and Dr Christina Menegazzi called for policies to enhance heritage tourism and improve Pakistan’s international standing.

In his closing remarks, Ambassador Khalid Mahmood stressed the importance of community involvement in preserving Pakistan’s cultural assets, noting the potential of cultural tourism to drive economic growth and foster a deeper understanding of Pakistan’s historical legacy.

Published in Dawn, October 2nd, 2024

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