LAHORE: The FM 95 Punjab Rung radio channel is all set to start broadcasting a new programme for children, Jag Mag Kerday Taray.

The programme, which will air at 7am, will feature poems, folklores, anecdotes, sayings, quotes, quizzes, discussion on issues such as climate, plantation, pollution, waste management, hygiene, mannerism, sense of responsibility, grooming , love for culture and much more.

Saman Rai, the director general of Punjab Institute of Language, Art and Culture that manages the radio channel, told Dawn that the programme will launch on Feb 17 and had been planned in view of the dearth of dedicated shows for children. She said the main idea was to acquaint children with Punjabi language while laying equal stress on their education through entertainment, music and literature.

“Children are the asset of our nation who must harness their language skills as well as diversity of knowledge related to larger issues like pollution, climate, plantation and development of Pakistan,” she added.

Performing and visual artists would be invited to the programme who would share their childhood stories with the listeners. Folklore has a deep imprint on Punjabi language and children would be able to dilate on the richness and diversity of Punjabi language. The programme has been designed to inculcate love for culture among children.

Published in Dawn, February 17th, 2020