Potential US presidential candidate Bloomberg buys record amount of TV ads

Published November 23, 2019
In this photo taken on November 17, Michael Bloomberg speaks at the Christian Cultural Centre in New York City. — AFP/File
In this photo taken on November 17, Michael Bloomberg speaks at the Christian Cultural Centre in New York City. — AFP/File

Former New York mayor Michael Bloomberg, an increasingly likely 2020 presidential candidate, plans to launch a $31 million television advertising campaign on Monday, in a move deemed anti-democratic by Bernie Sanders.

The billionaire has purchased a total of $31 million in advertising inserts, according to the ad-tracking firm Advertising Analytics, the largest sum ever spent by a US presidential candidate.

The amount — an increase on the record $25m spent by Barack Obama at the end of his 2012 campaign — reflects the financial clout of the 77-year-old former mayor, one of the richest men in the world.

But the vast spend has raised concerns among the 17 or so Democrats who are already competing to challenge Donald Trump in the November 2020 White House race.

Senator Bernie Sanders attacked the decision on Friday, tweeting he was “disgusted by the idea that Michael Bloomberg or any billionaire thinks they can circumvent the political process and spend tens of millions of dollars to buy elections”.

“If you can't build grassroots support for your candidacy, you have no business running for president,” he wrote.

Bloomberg, who ran New York from 2002 to 2013, registered on Thursday with the US Federal Election Commission — another step towards a run at the White House.

Twelve days ago he said he was “close” to making a final decision on whether or not to enter the crowded field.

Opinion

Editorial

Rigging claims
Updated 04 May, 2024

Rigging claims

The PTI’s allegations are not new; most elections in Pakistan have been controversial, and it is almost a given that results will be challenged by the losing side.
Gaza’s wasteland
04 May, 2024

Gaza’s wasteland

SINCE the start of hostilities on Oct 7, Israel has put in ceaseless efforts to depopulate Gaza, and make the Strip...
Housing scams
04 May, 2024

Housing scams

THE story of illegal housing schemes in Punjab is the story of greed, corruption and plunder. Major players in these...
Under siege
Updated 03 May, 2024

Under siege

Whether through direct censorship, withholding advertising, harassment or violence, the press in Pakistan navigates a hazardous terrain.
Meddlesome ways
03 May, 2024

Meddlesome ways

AFTER this week’s proceedings in the so-called ‘meddling case’, it appears that the majority of judges...
Mass transit mess
03 May, 2024

Mass transit mess

THAT Karachi — one of the world’s largest megacities — does not have a mass transit system worth the name is ...