Pemra bans broadcast of ads featuring Indian characters, talent
The Pakistan Electronic Media Regulatory Authority (Pemra) has prohibited the broadcast of advertisements produced in India or featuring Indian actors and characters, it emerged on Thursday.
In a communiqué sent to all of its television and radio licensees, dated August 14, the authority recalled that it withdrew the permission for airing Indian channels and content on the directions of the Supreme Court in October last year.
"However, it has been observed that advertisements of various products of multinationals which are either produced in India or carrying Indian characters/talent [are] being aired on electronic media," said the letter shared on Pemra's official Twitter account.
The letter noted that the government had announced to celebrate this year's Independence Day in solidarity with Kashmiris in the wake of escalation in tensions between the two countries over the Kashmir issue.
However, the airing at the same time of advertisements produced in India and carrying Indian talent on Pakistani media was tantamount to "negating the state policy", the authority said.
It also observed that the appearance of Indian characters on Pakistani TV screens "aggravates miseries of Pakistanis who are perturbed over Indian atrocities on Kashmiri brethren".
In view of the above, Pemra banned the broadcast of all advertisements featuring Indian talent with immediate effect by invoking Section 27(a) of the Pemra Ordinance 2002. The products whose advertisements were particularly targeted by the authority include: Dettol soap, Surf Excel powder, Pantene shampoo, Head & Shoulders shampoo, Lifebuoy shampoo, Fogg body spray, Sunsilk shampoo, Knorr noodles, Sufi, Fair & Lovely face wash, and Safeguard soap.
According to the letter, the ban on the airing of the Indian ads will remain in place till the time the advertisements are replaced by those produced in Pakistan and featuring Pakistani actors and talent.
Pemra warned that legal action will be initiated against the broadcasters in case of non-compliance.
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Comments (69) Closed
Good step.
great this is a great change... never observe before... pemra should also ban tv set system operated from India..
Who is at loss?? Indians don't care
A long awaited dream is fulfilled and it was a demand made by Pakistani producers, directors and ads production houses.
So much negativity
A step which should have been taken long ago.
Everyone in Pakistan are looking for some TRP rating. Keep going.
Excellent decision
India shocked.
Good
A very good and timely step.
Thank you Pemra for respecting our sentiments. we had been asking these restrictions for a long time now. Weather we gain or loose, lets just not allow it!
Like we care.
Good move. Long overdue!
Wise and honest decision.
@BNS, totally agree....
It's better to promote local talent and save exchequer dollars.
Do not lift restrictions ever.
Looks like Pakistan is following in the footsteps of North Korea in self isolation. Increases the isolation of its population from the rest of the world.
India's ad industry will suffer huge losses. Very wise move by Pakistan.
Very good PEMRA!
Great step
There is a lot of Indian effort that goes into popular Hollywood movies as well. Will those be banning as well?
Awesome !! Ban indian pigeons & crown too from flying in
Good step.
This will bankrupt India in a matter of days
@Irfan Malik, yes for micro economy like Pakistan impact can be big, I doubt it will have any impact on Indian economy!
How long ? Your small multiplexes will shut down soon !
Excellent Move. PEMRA should also check operators who are still airin the Indian Content.
Ban on flights to and from India must also be stopped
Congrats!! By this revolutionary step Kashmir has become part of Pakistan.
PEMRA's actions are unlawful. The authority cannot force "state agenda" or "state narrative" down the throats of companies and individuals.
For how long?
@Vijeth, then why are you here
Best switch off your TV. Radio, Mobilephone, read only news papers.
Excellent news.
@Barrister Ahmer J. Khan, Sensible voice. Thanks... Bro
Indian media is low quality art anyway.
@Junaid, do u'll have dollars?
@Irfan Malik, india's ad industry will literally die. Gud step taken by pemra.
@Jehengir khan, till congress govt comes to power.
@Vijeth, Yes, everyone knows that Indians don't care. They just care about fanatic Hindu nationalism. Proven by re-electing Modi and supporting his racist ideologies.
@Gaurav, Who is watching English movies in Pakistan anyways....
@Vijeth, shut up
@Panther, I guess low quality is better than nothing. What say?
Good!
@Imran Malik, there were many times when similar bans were implemented in Pakistan. What happened? Why did the local producers and adman not take off. You need talent to decipher people's changing and evolving thinking which is sadly lacking in our country. We stick to old traditional mindset.
Here we go again...
This is a good step... No need for Indian media
Great move by PERMA.
Who cares
@BNS, Make it permanent.
@Hemant, If I may correct the connotation of micro economy, I bet you meant "mini economy" and not "micro economy" which is, generally, associated with a highly specialized segment of economy.
@vijay b, doesn’t matter. We can survive without cineplex. Cineplex are not the only source of living. By the way why are you so concern about the death of our cineplex?
And also ban pirated Indian movies that you all Pakistanis watch
As if india care about it
@Barrister Ahmer J. Khan, u need one more degree in logic . one degree was not enough to put some sense in u
@Vijeth, If you didn't care, you wouldn't be here.
@FoggyBottom, india is NOT the rest of the world. Cheap content so good riddance anyway.
@Uvaraj, Why? We have our own entertainment/music/movie/advertisement industry and a classy one at that!
@vijay b, Small? like you saw them right? The heights of immature arrogance.
@Sheshanth, Always started by you indians.
@Gaurav, We just don't want to see the indian faces. Nothing against the tiny names in the subtitles.
@Vijeth, Yeah sure! So why are you here then?
@Barrister Ahmer J. Khan, What do you have to say when indian govt bans our artists/writers/poets/intellectuals/singers etc? and disrespect them when they go there?
Thanks. Great Idea.
Good Work....This will stop lot of video piracy in india...will save huge losses for India..
it should be banned completely not on any specific day
It was junk anyway
Big deal. Every thing is available on the internet. All dramas, adv etc are there on youtube and are regularly updated. Stop those too....
Comments (69) Closed
Good step.
great this is a great change... never observe before... pemra should also ban tv set system operated from India..
Who is at loss?? Indians don't care
A long awaited dream is fulfilled and it was a demand made by Pakistani producers, directors and ads production houses.
So much negativity
A step which should have been taken long ago.
Everyone in Pakistan are looking for some TRP rating. Keep going.
Excellent decision
India shocked.
Good
A very good and timely step.
Thank you Pemra for respecting our sentiments. we had been asking these restrictions for a long time now. Weather we gain or loose, lets just not allow it!
Like we care.
Good move. Long overdue!
Wise and honest decision.
@BNS, totally agree....
It's better to promote local talent and save exchequer dollars.
Do not lift restrictions ever.
Looks like Pakistan is following in the footsteps of North Korea in self isolation. Increases the isolation of its population from the rest of the world.
India's ad industry will suffer huge losses. Very wise move by Pakistan.
Very good PEMRA!
Great step
There is a lot of Indian effort that goes into popular Hollywood movies as well. Will those be banning as well?
Awesome !! Ban indian pigeons & crown too from flying in
Good step.
This will bankrupt India in a matter of days
@Irfan Malik, yes for micro economy like Pakistan impact can be big, I doubt it will have any impact on Indian economy!
How long ? Your small multiplexes will shut down soon !
Excellent Move. PEMRA should also check operators who are still airin the Indian Content.
Ban on flights to and from India must also be stopped
Congrats!! By this revolutionary step Kashmir has become part of Pakistan.
PEMRA's actions are unlawful. The authority cannot force "state agenda" or "state narrative" down the throats of companies and individuals.
For how long?
@Vijeth, then why are you here
Best switch off your TV. Radio, Mobilephone, read only news papers.
Excellent news.
@Barrister Ahmer J. Khan, Sensible voice. Thanks... Bro
Indian media is low quality art anyway.
@Junaid, do u'll have dollars?
@Irfan Malik, india's ad industry will literally die. Gud step taken by pemra.
@Jehengir khan, till congress govt comes to power.
@Vijeth, Yes, everyone knows that Indians don't care. They just care about fanatic Hindu nationalism. Proven by re-electing Modi and supporting his racist ideologies.
@Gaurav, Who is watching English movies in Pakistan anyways....
@Vijeth, shut up
@Panther, I guess low quality is better than nothing. What say?
Good!
@Imran Malik, there were many times when similar bans were implemented in Pakistan. What happened? Why did the local producers and adman not take off. You need talent to decipher people's changing and evolving thinking which is sadly lacking in our country. We stick to old traditional mindset.
Here we go again...
This is a good step... No need for Indian media
Great move by PERMA.
Who cares
@BNS, Make it permanent.
@Hemant, If I may correct the connotation of micro economy, I bet you meant "mini economy" and not "micro economy" which is, generally, associated with a highly specialized segment of economy.
@vijay b, doesn’t matter. We can survive without cineplex. Cineplex are not the only source of living. By the way why are you so concern about the death of our cineplex?
And also ban pirated Indian movies that you all Pakistanis watch
As if india care about it
@Barrister Ahmer J. Khan, u need one more degree in logic . one degree was not enough to put some sense in u
@Vijeth, If you didn't care, you wouldn't be here.
@FoggyBottom, india is NOT the rest of the world. Cheap content so good riddance anyway.
@Uvaraj, Why? We have our own entertainment/music/movie/advertisement industry and a classy one at that!
@vijay b, Small? like you saw them right? The heights of immature arrogance.
@Sheshanth, Always started by you indians.
@Gaurav, We just don't want to see the indian faces. Nothing against the tiny names in the subtitles.
@Vijeth, Yeah sure! So why are you here then?
@Barrister Ahmer J. Khan, What do you have to say when indian govt bans our artists/writers/poets/intellectuals/singers etc? and disrespect them when they go there?
Thanks. Great Idea.
Good Work....This will stop lot of video piracy in india...will save huge losses for India..
it should be banned completely not on any specific day
It was junk anyway
Big deal. Every thing is available on the internet. All dramas, adv etc are there on youtube and are regularly updated. Stop those too....