PSL broadcast, live streaming rights sold for 358pc more than before, claims PCB

Published December 21, 2018
"We have successfully exceeded our targets for the new PSL broadcast and live streaming rights," PCB Chairman Ehsan Mani said. —PCB/File
"We have successfully exceeded our targets for the new PSL broadcast and live streaming rights," PCB Chairman Ehsan Mani said. —PCB/File

The Pakistan Cricket Board (PCB) on Friday, while announcing the broadcast and live streaming rights agreement for the Pakistan Super League (PSL), said the new deal is priced 358 per cent more than the previous three seasons of the league.

A statement issued by the board said the consortium of Blitz Advertising and Techfront had acquired the broadcast and live streaming rights for the fourth season, adding that the actual figures of the agreement would remain confidential.

"The new rights cycle renews a time-tested partnership between Pakistan Cricket Board, Blitz Advertising and Techfront," it stated.

The details of local and foreign television channels that will air PSL 2019 will be "finalised and then released in due course", the statement added.

"We have successfully exceeded our targets for the new PSL broadcast and live streaming rights," Pakistan Cricket Board (PCB) Chairman Ehsan Mani said.

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