PSL broadcast, live streaming rights sold for 358pc more than before, claims PCB

E-Paper | April 26, 2026

PSL broadcast, live streaming rights sold for 358pc more than before, claims PCB

Dawn.com Published December 21, 2018

"We have successfully exceeded our targets for the new PSL broadcast and live streaming rights," PCB Chairman Ehsan Mani said. —PCB/File

The Pakistan Cricket Board (PCB) on Friday, while announcing the broadcast and live streaming rights agreement for the Pakistan Super League (PSL), said the new deal is priced 358 per cent more than the previous three seasons of the league.

A statement issued by the board said the consortium of Blitz Advertising and Techfront had acquired the broadcast and live streaming rights for the fourth season, adding that the actual figures of the agreement would remain confidential.

"The new rights cycle renews a time-tested partnership between Pakistan Cricket Board, Blitz Advertising and Techfront," it stated.

The details of local and foreign television channels that will air PSL 2019 will be "finalised and then released in due course", the statement added.

"We have successfully exceeded our targets for the new PSL broadcast and live streaming rights," Pakistan Cricket Board (PCB) Chairman Ehsan Mani said.

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Ravi

Dec 21, 2018 07:07pm

Why they are not coming out with figures...

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Feisal Rahimtoola

Dec 21, 2018 07:22pm

Who is fooling whom? (How is the actual new price confidential if sum it exceeds by a stated percentage sum of previous three seasons?)

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Shahid

Dec 21, 2018 07:23pm

Why play these projection games and not disclose the definite amount of the deal?

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Dr. Salaria, Aamir Ahmad

Dec 21, 2018 08:16pm

What was the final amount and how much commission was paid to PCB management. For sure, many PCB officials must have become millionaires overnight.

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Ahmed

Dec 21, 2018 08:30pm

This is all fooling people, previously if they were sold in $1 now they are getting $358 but that is not the market standard, they know so they are hiding figure.

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wise1

Dec 21, 2018 09:31pm

358% of what? Combined 3 year revenue or yearly average revenue? Is it increase money or increase in number of TV channels and online streaming websites? The basis of 358% is not very clear. For transparency sake the deal needs to be public.

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Hafiz Munir

Dec 21, 2018 09:47pm

So it appears Najam sethi sold rights too cheaply to his friends in previous years.

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AKB

Dec 21, 2018 10:38pm

@Ahmed, agree with you, how can the figure be higher when the news item tells ----- awn reported on Saturday that the PCB was receiving bids for the next three years’ media rights for the PSL but they were certainly not as attractive or handsome as compared to the bids received for the first two PSL editions (2016-17). --------------- Telling that figures were nor as attractive as earlier ones and then telling that this is the highest ever - more than 358 buillion dollars ...something funny and fishy here?

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dilawar

Dec 21, 2018 10:47pm

@Ahmad, you did the math wrong. 358% of 1 is 3.58, not 358.

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Sheraz Sheikh

Dec 21, 2018 10:56pm

@Ahmed, Bhai if it was $1 before then 358% is = $3.58 (not $358) Next time please do the match right. Everything looks ok The PSL brand is developing at ok pace.

Recommend 0

DKM

Dec 22, 2018 12:05am

At least the pak board will be able to Indian board the 60% cost of legal fees.

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Gaur

Dec 22, 2018 12:18am

@Ravi, cause just like their profit claim, this is also bogus.

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Leo

Dec 22, 2018 12:31am

@Ravi, cause it's just for home consumption, PSL ain't making any profit.

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Pak_UK

Dec 22, 2018 01:11am

Looking forward to games.

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Waseem Sarwar

Dec 22, 2018 03:54am

Well numbers obviously match but wish PCB had announced the actual numbers themselves instead of Cricinfo doing so. PCB have sold domestic TV rights for 26 millions(was 8 million previously), oversees rights for 8 millions and online streaming rights for 3 millions which are decent numbers. Considering someone like Quetta gladiators owners who only pay 1.1 million per season as franchise fees but get same share as Multan who will pay over 6 million per season so old franchises can finally break even this season and start making profits from season 5 onward.

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Khan

Dec 22, 2018 04:31am

spend this money on poors and needies

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Khan

Dec 22, 2018 04:32am

Spend this money on poors and under previleged masses

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BYE BYE

Dec 22, 2018 05:13am

So will they show the match/es or just the commercials.

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Shan

Dec 22, 2018 06:21am

Seems fishy how can there be so much increase. There should be judicial enquiry.

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Chacha

Dec 22, 2018 06:55am

358% in Rs or Dollars?

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Naeemuddin

Dec 22, 2018 08:11am

Appreciate current management decisions ...they increase brand Value of PSL.

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