Nokia goes back to the future with 49 euro phone

Published February 26, 2017
Nokia 3310 devices are displayed after their presentation ceremony at Mobile World Congress. -AFP
Nokia 3310 devices are displayed after their presentation ceremony at Mobile World Congress. -AFP

Nokia's newly revitalised phone business went back to the future on Sunday, re-introducing a brightly coloured version of the best-selling phone of 2000.

The new version of the classic 3310 talk and text phone has bigger screens and is priced at just $52.

Nokia also reentered the global smartphone market with four moderately priced models ranging from 139 to 299 euros.

Once the world's dominant phonemaker, Nokia in 2014 sold its by-then ailing handset operations to Microsoft for $7 billion.

HMD, a new company led by ex-Nokia executives and backed by Chinese electronics giant Foxconn, in December took over the Nokia feature phones business and struck a licensing deal that gave it sole use of the Nokia brand on all phones and tablets for the next decade.

“The love for the brand is immense. It gets a lot of affection from millions and millions of people,” Nokia Chief Executive Rajeev Suri told a news conference at Mobile World Congress in Barcelona, the telecom industry's largest annual trade fair.

Nokia is betting that the revived devices business can help it make a fresh start in the smartphone market

Opinion

Editorial

Slow start
Updated 15 Jun, 2024

Slow start

Despite high attendance, the NA managed to pass only a single money bill during this period.
Sindh lawlessness
Updated 15 Jun, 2024

Sindh lawlessness

A recently released report describes the law and order situation in Karachi as “worryingly poor”.
Punjab budget
15 Jun, 2024

Punjab budget

PUNJAB’S budget for 2024-25 provides much fodder to those who believe that the increased provincial share from the...
Budget and politics
Updated 14 Jun, 2024

Budget and politics

PML-N, scared of taking bold steps lest it loses whatever little public support it has, has left its traditional support — traders — virtually untouched.
New talks?
14 Jun, 2024

New talks?

WILL this prove another false start, or may we expect a more sincere effort this time? Reference is made to the...
A non-starter
14 Jun, 2024

A non-starter

WHILE the UN Security Council had earlier this week adopted a US-backed resolution calling for a ceasefire in Gaza...