The Competition Commission of Pakistan (CCP) on Tuesday issued a show cause notice to online shopping platform Kaymu.pk for deceptive marketing practices.

"The notice is issued in regards to the resolution of disputes between buyers and sellers, return policy, payment and shipping methods, and vague terms and conditions thus deceiving consumers in violation of Section 10 of the Competition Act, 2010," said the CCP statement.

The CCP conducted an inquiry upon receiving a complaint alleging that the online shopping platform is involved in deceptive marketing practices and has committed different violations.

The complainant further alleged that the platform allows sellers to commit fraud and mislead customers regarding services provided at the time of placing an order and after the sale has been completed.

The inquiry report found the platform to be deceiving its customers and omitting fair warnings in regards to the sellers' return policy.

The website fails to act as a true mediator by absolving itself from confirming the reliability of the sellers on its website, added the notice.

The inquiry also found that Kaymu.pk claims to offer multiple delivery and shipping options, however those options are not available to consumers.

In its conclusion, the inquiry report stated that Kaymu.pk is involved in disseminating false and misleading information to the customers, which can also harm the business interest of other competitors, thus violating Section 10 of the Competition Act.