The Pakistan Electronic Media Regulatory Authority (Pemra) on Monday suspended the licence of Nickelodeon channel for airing cartoons dubbed in Hindi language.

The electronic media watchdog announced that the licence was suspended over violation of Pemra directives, following the October 19 decision taken by the authority.

The authority had announced on October 19 that any satellite channel or those with landing rights would face bans over screening of Indian content.

The statement issued by Pemra said that all distribution networks have been informed about the suspension of Nickelodeon channels. The decision will come into effect immediately.

ARY Communications is the channel’s landing rights holder in Pakistan.

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Pemra has imposed a complete ban on airing Indian content on local television and FM radio channels.

It has been implemented on the cable networks, including the channels being operated by cable operators.

The Pemra decision is largely seen as a tit-for-tat move after a similar action by some channels and the entertainment industry in India against Pakistani content and artists.