Burkini bans good for sales: Australian designer

Published August 23, 2016
Muslim models displaying burkini swimsuits in western Sydney, Aug 19, 2016.  ─ AFP
Muslim models displaying burkini swimsuits in western Sydney, Aug 19, 2016. ─ AFP

SYDNEY: Burkini bans in France have boosted sales and interest in the full-bodied Islamic swimsuit, particularly from non-Muslim women, the Australian credited with creating the design said Tuesday.

The burkini has sparked huge controversy in France, with bans in 15 towns in the country's southeast amid high tensions following a string of deadly terror attacks.

But Australian-Lebanese Aheda Zanetti, who claims the trademark on the name burkini and burqini and created her first swimwear for Muslim women more than a decade ago, said the furore in France has attracted more publicity for her products.

"It's just been so hectic," she told AFP.

"I can tell you that online on Sunday, we received 60 orders ─ all of them non-Muslim," the 48-year-old Sydneysider said, adding that she usually received 10 to 12 orders on Sundays.

Zanetti did not have sales figures for the rest of the past week but said she had also received numerous messages of support ─ and only one disparaging email ─ since the French bans.

Australian-Lebanese Aheda Zanetti says the furore in France has attracted more publicity for her products. ─ AFP
Australian-Lebanese Aheda Zanetti says the furore in France has attracted more publicity for her products. ─ AFP

They include messages from cancer survivors and other swimmers who use her light-weight, quick-drying two-piece garments as protection from the sun.

There are other Islamic swimsuits but Zanetti has said her designs are the first to be streamlined into two-piece swimwear with a head covering.

"A lot of the correspondence... was that they are survivors of skin cancer and they've always been looking for something like this, saying, 'Thank god we've found someone like this producing such a swimsuit'," she said.

"The support I'm getting is somehow about empowering women... I feel like I've been a counselor. It's a cry of need that they want to have this enjoyment.

"Women are standing together on this. It doesn't matter what race or religion."

She said the one critical email questioned why Zanetti wanted to cover up women in France, noting "we prefer our women to be naked".

Australia is grappling with a rise in anti-Muslim sentiment after a series of attacks by radicalised youth but the burkini has not attracted strong criticism in a country where people regularly cover up at beaches to protect their skin under the harsh sun.

While there are divisions over the burkini in France, Canada's Prime Minister Justin Trudeau on Monday dismissed the idea of a ban in his country, saying Canadians should rise above the controversy as he called for the respect of individual rights and choices.

Opinion

The Dar story continues

The Dar story continues

One wonders what the rationale was for the foreign minister — a highly demanding, full-time job — being assigned various other political responsibilities.

Editorial

Wheat protests
Updated 01 May, 2024

Wheat protests

The government should withdraw from the wheat trade gradually, replacing the existing market support mechanism with an effective new one over the next several years.
Polio drive
01 May, 2024

Polio drive

THE year’s fourth polio drive has kicked off across Pakistan, with the aim to immunise more than 24m children ...
Workers’ struggle
01 May, 2024

Workers’ struggle

FACED with high inflation and bleak economic prospects nationally, the workers of Pakistan have little to celebrate...
All this talk
Updated 30 Apr, 2024

All this talk

The other parties are equally legitimate stakeholders in the country’s political future, and it must give them due consideration.
Monetary policy
30 Apr, 2024

Monetary policy

ALIGNING its decision with the trend in developed economies, the State Bank has acted wisely by holding its key...
Meaningless appointment
30 Apr, 2024

Meaningless appointment

THE PML-N’s policy of ‘family first’ has once again triggered criticism. The party’s latest move in this...