MUMBAI: Batting superstar Sachin Tendulkar on Thursday threw his weight behind the upcoming Indian Super League (ISL), saying it was the way forward to unearth football talent in the cricket-mad country.

“There is a lot of sporting talent in the country, but no platform to showcase the talent. Perhaps ISL is the answer,” Tendulkar said in Mumbai at the launch of the eight-city franchise-based tournament to be played in October-December.

Tendulkar, who retired last year as the leading run-getter in both Test and one-day cricket, is co-owner of the Kochi franchise in the new league that has been modelled on the lines of cricket’s cash-rich Indian Premier League (IPL).

While the 40-year-old’s fame and fortune is due to his exploits on the cricket field, he said that the most important thing was for Indians to develop and nurture a love of sport.

“My vision for India is sport for all. It is not about being professional but staying healthy and fit,” he said.

Meanwhile, Italian World Cup winner Alessandro Del Piero, 39, was set to play for Delhi Dynamos and also serve as a brand ambassador for the ISL, a source associated with the league said.

“He is on board, a formal announcement will be made shortly,” the source added.

Del Piero, who has been playing more recently in Australia, will be the biggest star in the league that will also feature former French international David Trezeguet and ex-England goalkeeper David James.

Eight city-based teams are due to take part in the tournament which runs from October 12 to December 20. Several of the franchises have tie-ups with European football giants such as La Liga champions Atletico Madrid who are the co-owners of Atletico Kolkata.

Organised by the All India Football Federation, the ISL is backed by India’s Reliance Industries, which is controlled by the country’s richest man Mukesh Ambani, sports management giant IMG and Rupert Murdoch’s Star TV.

“The Indian Super League is an initiative that aims to revolutionise football in this country,” Mukesh Ambani’s wife Nita, who chairs the organising committee, told The Times of India in an interview on Thursday.

“We all are very excited. However, I must say that these are initial years and we are taking baby steps. The road ahead is long before we take football to its deserving place in Indian sport.”

Published in Dawn, August 29th, 2014