The Generation of clothes

Dawn.com Published January 11, 2013
Nosheen Khan and her husband Saad Rahman founded Generation in 1983. The company began by selling wholesale clothing to boutiques, after which they opened their own stores. The two are now founding the Lahore Maktab, a school which has been built right next to Generation's factory and headquarter.
Nosheen Khan and her husband Saad Rahman founded Generation in 1983. The company began by selling wholesale clothing to boutiques, after which they opened their own stores. The two are now founding the Lahore Maktab, a school which has been built right next to Generation's factory and headquarter.
A factory worker dyes a set of shalwar pants magenta.
A factory worker dyes a set of shalwar pants magenta.
A designer prepares to discuss a set of patterns and colours for an upcoming line.
A designer prepares to discuss a set of patterns and colours for an upcoming line.
A group of young designers and interns break for lunch time.
A group of young designers and interns break for lunch time.
Kameez shirts laid out to dry after being dyed.
Kameez shirts laid out to dry after being dyed.
A factory worker screen-printing the fabrics on the roof of Generation's factory.
A factory worker screen-printing the fabrics on the roof of Generation's factory.
A view of all the clothes that are being dried after dying and washing.
A view of all the clothes that are being dried after dying and washing.
Inside the factory, women work to stitch elastic waistband into all of the shalwars.
Inside the factory, women work to stitch elastic waistband into all of the shalwars.
A factory worker hand stitches a gold lattice pattern onto a shirt.
A factory worker hand stitches a gold lattice pattern onto a shirt.
Another worker embroiders a turquoise design onto a suit.
Another worker embroiders a turquoise design onto a suit.
A separate building which contains a mosque and a cafeteria area.
A separate building which contains a mosque and a cafeteria area.

With seven stores countrywide, Generation is a household name when it comes to women’s fashion in Pakistan. Playing true to its name, Generation strives to serve one generation of women after another, with sincerity. Unlike other garments which underwent mass-production, its clothes are dyed, screen-printed and embroidered by hand. Here’s a look at the design process in Generation’s factory on Ferozepur Road in Lahore. -Text and photos by  Nushmia Khan

Nushmia Khan is a video and photojournalist based out of Chicago. You may view her portfolio at www.nushmia.net/.

Read more

On DawnNews
Dawn News English
Comments (2) Closed
Leftist
Jan 12, 2013 09:38am
Now that is child labor !
Recommend 0
sadaf
Jan 12, 2013 05:59pm
bt generation is no more a brand for all....it became really expensive and out of range
Recommend 0

Latest Stories

dawn images site

Most Popular

01
02
03
04
05
06
07
08
09

Must Read

Opinion

Editorial

Ominous demands
Updated 18 May, 2024

Ominous demands

The federal government needs to boost its revenues to reduce future borrowing and pay back its existing debt.
Property leaks
18 May, 2024

Property leaks

THE leaked Dubai property data reported on by media organisations around the world earlier this week seems to have...
Heat warnings
18 May, 2024

Heat warnings

STARTING next week, the country must brace for brutal heatwaves. The NDMA warns of severe conditions with...
Dangerous law
Updated 17 May, 2024

Dangerous law

It must remember that the same law can be weaponised against it one day, just as Peca was when the PTI took power.
Uncalled for pressure
17 May, 2024

Uncalled for pressure

THE recent press conferences by Senators Faisal Vawda and Talal Chaudhry, where they demanded evidence from judges...
KP tussle
17 May, 2024

KP tussle

THE growing war of words between KP Chief Minister Ali Amin Gandapur and Governor Faisal Karim Kundi is affecting...