CHICAGO: Kelly Osbourne was a reality star, actress and musician before anyone took notice that she had a knack for style.

But lately the 27-year-old daughter of Ozzy Osbourne, currently with violet hair after stints of pink, lilac and gray, has earned the title of certified fashionista, dishing the designer dirt with Joan Rivers and co-hosts Giuliana Rancic and George Kotsiopoulos after major Hollywood red carpets on E! ''Fashion Police.''

She also sat front row with Rivers at the Badgley Mischka show during the New York Fashion Week this past February.

''I'm in the process of branding, doing my own line. I will not just attach my name to something,'' Osbourne said. ''I want to be a part of every aspect of it. I want to do everything on it and even down to like making sure I know where the clothes or items are being manufactured.''

Now she's being tapped to kick off fashion-fueled events too, like this month's The Magnificent Mile Shopping Festival along Chicago's Michigan Avenue.

While there Osbourne shared three things she learned walking the red carpet that she considers top everyday tips for real women:

Spray tans: ''It just gives you that golden glow, a bit of bronze, like you've been kissed by the sun,'' Osbourne said. ''It makes you look slimmer and it makes you feel healthier. I always do that. I hate that I don't have one now.''

Flatter that figure: ''Even if you're a skinny girl, Spanx are a must,'' Osbourne said, name-checking the shaping undergarments have become a red-carpet staple for women. ''Nobody wants to see your belly button through your dress.''

Pamper your feet: ''Always pack a pair of ballet flats in your handbag because by the end of the night your feet are killing you. You want to keep going but you can't. I can't tell you how many times I've had to go home early because my feet hurt and I haven't had a pair of shoes to change into. Don't let your footwear ruin your good time,'' she said.

And for those who must know what Osbourne was wearing in Chicago to meet with reporters last week: A long, flowing short-sleeved black dress with a rainbow leaf print by Issa (a British label that Kate, Duchess of Cambridge, has helped popularize) and a ring with a large purple stone and a jeweled leaf by Chanel.