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Sania Maskatiya: an unusual name for a young designer just as unusually successful in a very short period of time. An Indus Valley School of Arts and Architecture graduate with a major in textiles and a family background in manufacturing garments, Maskatiya may have had technical support that gave her wings to fly, but her success is attributed more to her business acumen. The last one year has seen the rise of the Sania Maskatiya label: from the inauguration of a flagship store in Karachito widespread availability in mainstream fashion stores across Pakistan.

Another reason for Maskatiya’s popularity is her personal grace. She is appreciated for having an optimistic karma, a ‘can-do’ attitude that she shares with her brother Umair Tabani who is undoubtedly the backbone of the Sania Maskatiya enterprise. A qualified chartered accountant, he brings professionalism to an industry that has an unfortunate ‘get-by’, lackadaisical attitude towards everything. Together they operate the 150-member team that ensures seamless day to day running.

Grab the April issue of the Herald to read more about Sania, the person behind the brand and how a conservative clientele would wear designs with animal and bird imagery. – Text by the Aamna Haider Isani/the Herald, video by


Comments (4) Closed

Shahid Apr 13, 2012 02:15am
Did not find her clothes impressive at all. Undue attention given to Sania Maskatiya by Dawn
Fancy Aquarium Apr 12, 2012 03:26pm
v nice.
Natasha Fatah Apr 12, 2012 05:59pm
Thanks for this lovely feature on Pakistani fashion.
pricesite May 15, 2012 08:38pm
This is really an interesting blog as it focuses on the very important topic. i came to know about so many things or tips.