Prominent members from Pakistan’s entertainment and lifestyle industry have been actively working to provide relief to the victims of the floods that recently devastated the country.

From the music industry, Hadiqa Kiyani has been at the forefront of this effort and has travelled to Muzaffargarh and other affected areas, has appealed for donations in various educational institutions, appeared in telethons and has personally distributed goods to the affectees. At the moment she is helping construct housing facilities in Nowshera.

Meanwhile, Pakistan’s own superstar tennis player Aisam-ul-Haq Qureshi has also been actively involved in flood-relief efforts. He has repeatedly spoken about the issue and has made appeals during his various media appearances and matches.

Keeping their service in mind, the United Nations has appointed both Hadiqa and Aisam as Goodwill Ambassadors for Early Recovery and they will be working under the United Nations Development Programme (UNDP).

Other UN ambassadors actively working under the UNDP include the Crown Prince Magnus from Norway, Antonio Banderas (actor) from the United States, Maria Sharapova (tennis player) from Russia, Ronaldo (football player) from Brazil, Zadien Zedan (football player) from France, Didier Drogba (football player) from United Kingdom and Misako Konno (TV personality) from Japan.

Opinion

Editorial

Energy shock
Updated 05 May, 2026

Energy shock

The longer the crisis persists, the more profound its consequences will be.
Unchecked HIV
05 May, 2026

Unchecked HIV

PAKISTAN’S HIV surge is no longer a slow-burning public health concern. It is now a system failure unfolding in...
PSL thrills
05 May, 2026

PSL thrills

BY the end of it all, in front of fans who had been absent for almost the entire 11th season of the Pakistan Super...
Interlinked crises
Updated 04 May, 2026

Interlinked crises

The situation vis-à-vis the US-Israeli war on Iran remains tense, with hostilities likely to resume if the diplomatic process fails.
Climate readiness
04 May, 2026

Climate readiness

AS policymakers gather for the Breathe Pakistan conference this week, the urgency is hard to miss. Each year, such...
Kalash preservation
04 May, 2026

Kalash preservation

FOR centuries, the Kalash people have maintained a culture, way of life, language and belief system that is uniquely...