LAHORE: The Punjab Revenue Authority (PRA) has decided to introduce a reward scheme for customers in hotels and restaurants sector to encourage digital payments and promote a culture of tax compliance.

The decision was taken in a meeting presided over by PRA Chairman Moazzam Iqbal Sipra, which focused on digital monitoring and database management.

The meeting was briefed on initiatives being undertaken on a priority basis to promote tax culture and electronic payments across various service sectors.

The chairman directed the relevant sectors to ensure priority monitoring of consumer complaints regarding digital payment facilities and instructed that an effective mechanism be established for their prompt resolution.

According to a PRA spokesperson, customers making digital payments through QR codes at hotels and restaurants would be given an opportunity to win exciting prizes. The initiative aims to encourage the public to adopt digital payment methods instead of cash transactions.The spokesperson further stated that strict legal action would be taken against businesses refusing to accept payments through QR codes, in accordance with applicable laws.

Published in Dawn, November 14th, 2026