RELEVANT laws prohibit the practice of medicine by unqualified or non-registered doctors. However, it is increasingly observed that health-related information, advice and tips are widely disseminated, especially through morning shows on almost every television channel and across social media platforms, by individuals presenting themselves as ‘health experts’ — doctors, herbalists and self-claimed beauty specialists.

In most cases, the credentials of these individuals are unknown to the public. There is often no verification as to whether they are qualified health practitioners registered with their relevant authorities, such as the Pakistan Medical and Dental Council (PMDC) or the National Tibb Council.

These self-proclaimed health experts are frequently seen confidently offering advice on a wide range of health and beauty issues, including skin whitening, weight reduction, diabetes, hypertension, digestion and viral diseases. Such practices pose a significant risk to public health, as viewers may attempt to follow unverified or inappro-priate advice.

The regulatory authorities overseeing electronic media, social media and the medical profession must ensure the establishment of an effective oversight mechanism. This should include the strict implementation of guidelines, ensuring compliance in letter and in spirit so that only qualified health practitioners and relevant specialists are permitted to disseminate health-related information.

Waheed ur Rehman
Rawalpindi

Published in Dawn, May 9th, 2026