BEIJING: China’s top int­e­rnet regulator said on Thursday it would launch a crackdown during the Lu­n­ar New Year holiday per­iod to curb social media content it deemed problem­atic including any that fan­n­ed fears about getting ma­r­­ried or having children.

Beijing is seeking to boost the country’s birthrate to head off a demographic crunch as its population ages, as young Chi­nese are delaying or opting out of having children.

As extended families gather for China’s biggest holiday, which begins on February 17, the annual questioning of young people about their marital and childbearing status is a cultural touchstone portrayed in films, books and articles and bemoaned every year online.

The Cyberspace Administration of China (CAC) in a statement listed “inciting gender antagonism and exaggerating ‘fear of marriage’ and ‘anxiety about childbirth’” as primary examples of content “maliciously inciting negative emotions” that should be taken down by social media platforms.

Aimed at creating a “festive, peaceful, and positive online atmosphere for Chinese New Year”, the month-long crackdown will target a range of topics, including what the CAC called “digital slop”.

The statement said maj­or social media platforms would be urged to establish task forces, strengthen staffing and increase onl­i­ne inspections, particularly during the upcoming nine-day holiday.

Sites that host unacceptable content will be investigated and punished, it added.

Published in Dawn, February 13th, 2026