SWAT: The final round of 13th Snow Jeep Race was held in Kalam on Sunday with thrilling performances on the snow-laden tracks.

The event that started on Saturday was organised by Khyber Pakhtunkhwa Culture and Tourism Authority (KPCTA) in collaboration with the Frontier 4x4 Club, Upper Swat Development Authority, and Pakistan Army.

According to the organisers, the event aimed to highlight Kalam as a prime winter tourism destination in the country. About 50 men and women adventure drivers from across the country participated in the jeep race.

MNA Dr Amjad Ali was the chief guest, while MPA Sharafat Ali also attended the concluding ceremony.

KPCTA spokesperson Mohammad Saad announced the winners at the closing ceremony.

In the women’s category, Mashal claimed the first position, showcasing exceptional skills and determination. In category A, Babar Khan secured first place, followed by Bacha Khan in second and Dr Tahir in third. In category B, Yasin emerged as the winner, with Mohammad Syed and Waqas earning second and third positions, respectively.

On the occasion, Dr Ali praised the efforts of the organisers in promoting Swat as a winter tourism hub.

Speaking to the media, KPCTA spokesman Mohammad Saad emphasised, “This rally was organised to encourage winter tourism in Swat

and showcase its potential as a year-round tourist destination. “Such events play a vital role in boosting local businesses and uplifting the region’s economy.”

The race attracted a large number of tourists and locals, who flocked to Kalam to witness the adventure-filled event. Many expressed their excitement about the unique experience.

Imran Khan from Islamabad shared, “It’s amazing to see such a thrilling event in the heart of these snowy mountains and the full white Shahi ground. The energy here is unbelievable!”

Another visitor, Aisha Ahmed from Lahore, added, “Watching the jeeps race on snow was an adventure in itself. This event truly highlights the beauty of Swat in winter. We not only enjoyed the thrilling race but also the breathtaking scenery – the white carpeted ground and snow-covered mountains around us doubled our enjoyment.”

The event concluded with cheers and applause as participants and spectators celebrated another successful chapter of the snow jeep race.

The KPCTA and collaborating organisations aim to continue such initiatives to attract more tourists to the scenic landscapes of Swat.

Published in Dawn, January 13th, 2025