KARACHI: Pakistan-Japan Business Forum (PJBF) has said that the country’s current economic challenges require an immediate and concentrated effort to increase the export of products and services.

Addressing a seminar on Wednesday, PJBF Chairman Murtaza Y. Mandviwalla said this session was an attempt to analyse and identify potential non-traditional export possibilities and discuss the competitiveness of traditional Pakistani products and services exports to Japan.

According to Trading Economics, an international publication, in 2023, Pakistan exported 84 items to Japan. “Today, Japan is keen to work with Pakistan in the field of ICT (information and communication technologies) and is also seeking to recruit IT professionals to work in Japan,” Mr Mandviwalla said.

He said he is confident that the outcomes of this seminar would not only increase awareness and understanding of the Japanese market and identify new opportunities, resulting in enhanced collaboration and promotion of Pakistani goods and services.

Published in Dawn, September 12th, 2024